4th march 2015 mbaas: mobile backend as a service · 2016-05-14 · mobilizing workflows,...

© 2014 Cognizant

© 2014 Cognizant

4th March 2015

MBaaS: Mobile Backend as a Service Pablo Gutiérrez / Senior Mobility developer

© 2014 Cognizant 2

What is mBaaS? MBaaS is an approach for providing web and mobile app developers with a way to

connect their applications to backend cloud storage and processing while also

providing common features such as user management, push notifications, social

networking integration, and other features that mobile users demand from their apps

these days.

mBaaS provides End – to – End data

sync framework, this ensures user

always has latest data available on

mobile Application

BaaS helps reduce time-to-market. Implement

with 50% less effort

Kick start your customer mobility

journey using ready made apps.

mBaaS features, ensures application

and data security

Data Synchronization

Seamless Integration

Ready Made Apps

App Security

mBaaS

Low Memory footprint based platforms

to support truly asynchronous operations

with significant flexibility

Technology

Multi Channel notifications through

push, SMS, email across devices and

platforms.

Notifications

Identity federation through Oauth to extract

data from external platforms for augmented

information

Enhanced Semantics

Rule Platform

Offline & Server Side rules to establish

standard operating procedures as well as

ensure compliance

© 2014 Cognizant 3

Why Mbaas is needed?

When you are thinking to develop a new app,

you have lot of steps like server setup, database

creation, routing, social integration, UI binding,

file management etc. that need to be solved:

Just imagine, you just focus only on

your frontend code and the rest will bind

together provided as a service as

follows:

© 2014 Cognizant

• Efficiency gains: reducing the development cost, development time and maintenance

cost.

• Faster Time To Market: reduce obstacles from idea to production and operations

overhead.

• Optimized for Mobile and Tablets: optimization of data and network for mobile

apps, and lower fragmentation problems across multiple platforms and devices.

• Secure & Scalable: bundled infrastructure that deals with scalability, security,

performance and other operational headaches.

• Handle App growth & maintenance: brings common and essential 3rd party API

resources into a single stack, preventing developers from having to go gather them

separately.

4

Main advantages for developers

© 2014 Cognizant 5

Cognizant’s MBaaS solution, TruJunction belongs to

the TruMobi ecosystem, our complete enterprise

mobility solution. TruJunction’s key features are:

MBaaS providers

We have a wide variety of MBaas providers available in market. Main players are shown in

the figure below. Major acquisitions MBaaS-focused expected to rule the mobile technology in

the next years, like in these past examples: facebook-parse, google-kinvey, intel-feedhenry

Data Synchronization

Connectors

Storage Caching DAR Encryption

Notification

Security

Context Rules

Offline Rule engine

Orchestration

© 2014 Cognizant 6

TruMobi – Our Complete Enterprise Mobility Solution

Customer context

TruMobi Mobile Enterprise

TruApps Industry &

Enterprise Apps

TruBox Security

Immediate

productivity gains

through ready apps

Mobilizing workflows,

compliance,

productivity gains

Distribute apps &

content effectively

BYOD with security

& control and no

dependencies

TruJunction App

Integration

End-to-end enterprise mobility solution addressing prominent concerns such as security, control, network dependency, enterprise adoption, performance, cost, productivity, provider limitations and compliance in becoming a mobile enterprise and offers more.

SIGNIFICANT SAVINGS

PRODUCTIVITY GAINS

FASTER TIME TO MARKET

FREEDOM TO INNOVATE

INCREASED REVENUES

NO DEPENDENCIES

Screenshots Advantages

TruHub App

Lifecycle mgmt.

© 2014 Cognizant

Case Study: Automotive Finance Major Leverages Trumobi App Integration

Platform To Expand Their Digital Outreach

SITUATION

• Moving from existing Nokia based sales and collections app to tablet format

• Drive a smarter sales model for effective distribution • Create engaging collections app that leverages engaging MBaaS

features • Facilitates trusted channels between backend and App resides on

the tablet device

• TruMobi aids in creation of smart App leveraging smart mobile capabilities and improved agent productivity through features such as automated data capture.

• Tighter control over Agent activities through Business Rules Engine.

• Reduced App development time with TruMobi’s orchestration and app wrapping features.

• Improved security of enterprise data to support digital transformation

• Reduced dependency on connectivity with intelligent data caching by TruMobi.

SOLUTION

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Client Server

Ipad

© 2014 Cognizant

Case Study: Telecom 4G Player Leverages Trumobi Platform To Mobilize

Digital Services To Retail Arm

SITUATION

• Push sales of its 4G services through the retail outlets of its retail arm.

• Drive a smarter sales model to distribute mobile business apps to retail outlet employees.

• Facilitate secured data delivery on the mobile devices of retail outlet employees

• TruMobi enhances user experience with engaging MBaaS features.

• Facilitate ease of App distribution to retail arm.

• Provides world-class security measures at real time to protect data

• Reduces time to market by streamlining App development effort.

• Business Rules Engine provides complete control over app validation.

• Offline data access and intelligent data caching improve productivity.

SOLUTION

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Context

Awareness MBaaS

© 2014 Cognizant 9

TruJunction:

How it works

“Push Notification”

© 2014 Cognizant 10

Step-1 : Selecting the type of Notification in TruJunction


Step-2 : Configuring “Conditions”


Step- 3: Configuring “Schedule”


TruJunction:

How it works

“Web Service Configuration ”


Information Architecture


Attribute Mapping


Service Mapping


List of all End Point Services


End Point Service Creation


Creating rules


“The function of good software is

to make the complex appear to

be simple” (Grady Booch)

4th march 2015 mbaas: mobile backend as a service · 2016-05-14 · mobilizing workflows,...

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