4thingsyouradagencyissecretlydyingtotellyou 140122041940-phpapp02
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Make your agency feel like they are working with you, not for you
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Both sides should be aligned on everything that’s going on
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Transparent communication = easy navigation around upcoming obstacles !!
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Making changes midway through a project will cost more money and time
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Agree on work processes and timeline beforehand and stick to it
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Be concrete and give specific notes on what you liked and didn’t like during a feedback round
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Consolidate feedbacks and make sure to get decision makers involved early
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Slow payment strains your ad agency relationship’s with the vendors
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“Oh but I’ve forwarded the invoice to finance” is not a good enough reason
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Pay promptly and your agency will be able to get their best partners working on your projects
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Read the full article of ‘4 things your Ad agency is secretly dying to tell you’ at http://blog.piethis.com/post/73193860944/ad-agency-secrets
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