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5 benefits of blogging for your business

A Blog a day keeps your business in play

In the information age, nothing has a bigger voice for your company on the internet than a business blog!According to Hubspot's State of inbound marketing 2013, 82% of marketers who blogged daily acquired acustomer from their blog. On top of this, 79% of companies that have a blog reported a positive ROI for inboundmarketing last year. These numbers tell a story that more and more companies have begun to listen to and that is:Constant blogging produces actual sales leads! So if you aren't already blogging your little heart out you mostcertainly need to get on board today, and this is why...

5 Benefits of blogging for your business

1) Your blog is the voice behind your business and brand

A business blog is the perfect platform for you to provide your customers with an insight into what your companystands for, its values and perspective. You can use a blog to talk about related industry news and introduce yourvarious services or products in an informal way that is easier to digest for your visitors.

2) Establish yourself as an industry leader

By providing your customers with fresh, professional content through your blog you establish credibility in the eyesof your readers. This helps to promote you as an expert in your field and you become a reliable source forinformation that people can trust.

3) Blogging is the gift that keeps on giving

A blog is a long-term marketing asset that will bring traffic and leads to your business long after you havepublished it. As long as your blog has been optimized correctly for your industry and target your Buyer Personaspain points (long-tail keywords, optimized titles, sub headers etc) the right visitors will find your blog and yourwebsite pages will continue to move up in the rankings on the SERP (search engine results page).

4) Extend your reach online

People who find value in your content will share it via social media which means exposure to a wider audienceand hopefully more traffic to your website. This increases your chances of being found online and opens the doorto more sales leads!

5) Educate your audience and increase brand awareness

Your highly targeted content is a fountain of knowledge for your readers which not only helps to educate them (weare an information hungry society), but also helps to increase brand awareness and leaves a positive, long lastingimpression in their minds and ultimately leads to more sales!

Having trouble with your online marketing strategy? Why not speak to one of our professionals and see how wecan help you today!

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Posted by Dewet Boshoff on Mon 28 Jul, 2014

Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found hiscalling in China, becoming a fluent Mandarin speaker whilst studying Business & Chinese atShenzhen University, and was among the first cohort of foreign students to graduate with honoursthere. He is an inbound marketing scholar and social media enthusiast. Dewet delights in using his language skillsto promote inbound in China and to educate the West on Chinese social media. When Dewet isn't on the job heenjoys outdoor activities, traveling to exotic locations and socialising with his friends-online and in the real world!

Topics: Content Marketing • blogging