5 branding essentials for marketers - rm nisperos
TRANSCRIPT
1
You’re not selling a productYou’re not selling a serviceYou’re not selling a solution
you’re selling to customers a
better version
of themselves
AUTHENTIC ATHLETIC PERFORMANCE
REWARDING EVERYDAY EXPERIENCES
FUN FAMILY ENTERTAINMENT
2
Content is Crap
Emotion is King
Source: Copypress
SadnessAnxiety
AweAnger
Our Mission is to
Fight Sadness
3
SignificantObjectsCost: $0.99Sold: $62.95
6,258.58%
significantobjects.com
Significant Objects
Cost: $128.74Sold:
$3,612.51
2,706.05%
4
Leverage on Motivation
Meet Eron & RoxanneThey are currently taking classes on E-Commerce in
University of the Philippines They are working fulltime at Financial Institutions
They are contemplating on building an online business.
The problem, they don’t know how
Case STUDY
They go to
EntrepLoungehttps://entreplounge.com/
If EntrepLounge.com were a site filled with info on how to build an online startup and be successful doing it, they‘ll jump for joy
and immediately sign-up, right?
Case STUDY
But the problem with that…….
Their immediate motivation is not to be successful
Case STUDY
Their real motivations are to:
1. Regarded as smart individuals2. Make their family and friends
proud through achievements3. Gain recognition and accolades
from people 4. Be successful at their fulltime work
while slowly building an online startup
5. Build an online startup as Plan B
Their motivations are much deeper and broader.
BRAND EQUITY
45
Consistency&
Focus
BRAND MARKETINGConsistent
Brand Communicati
on
BRAND MARKETING
Brand Essence
Brand Personali
ty
BrandPillars
BrandPillars
BrandPillars
Storytelling
Brand Equity
Emotions
Motivation
₱Marketers Consumers