5 Business Development Strategies to Get More Clients in the New Year

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Meet your presenters

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What we’ll walk through in the next 45 minutes

• How to build your personal brand to attract and engage clients

• How to generate new leads and reach a wider pool of decision makers

• Warm up cold prospects by tapping into your professional network

• How to be a more strategic partner to your clients using Search Insights

• Tips to maximize your business development efforts during the holidays – our gift to you!

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Build your brand Build your personal brand to attract clients

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The #1 activity

performed on LinkedIn

is viewing profiles

Headline

Photo

Pitch

Photos & Videos

Experience

Managing Your Profile

Vanity URL

Keep up with the latest insights

from LinkedIn!

From candidates, clients and consultants you’ve worked with in 2015

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Ask for recommendations

Engage Engage clients through status updates and InMail

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Stay top of mind with personal status updates Just because it’s cold out doesn’t mean you should freeze up

• Include images & videos

• Post a picture of the

company holiday party

or everyone in their ugly

sweaters

1. Use visuals to grab

clients’ attention

• Showcase your

knowledge

• Share industry trends

2. Be a thought leader

in your network

• Ask open ended

questions

• Tag other people

@Andy Best @Alex

Rossberg

3. Make your updates

more interactive

“I have a high InMail response

rate, and I attribute that in part to

the fact that I’m putting out

compelling information in my

status updates. You have to build

your brand alongside using

LinkedIn to reach out…”

Evelyn Milani President, Avanti Recruitment Solutions

92%

Fun fact

92% of B2B buyers

engage with sales

professionals who are

known industry thought

leaders.

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Participate in Groups

• Specific industry verticals

and business segments

• Targeted locations

1. Join targeted Groups

• Develop a posting cadence

• Mimic top contributors’

behavior

2. Don’t be idle

• Add your thoughts to an

ongoing thread

• Share relevant posts with

the group

3. Post, don’t sell

5x Fun Fact

Members who use Groups are 5x more likely to get profile views from people outside their

network. Start participating today to get your brand out there.

Three ways to grab clients’ attention in LinkedIn Groups

Tis’ the season to reconnect with clients

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Send good tidings via InMail

o Think mobile. Keep your messages short and sweet.

o Send a personalized message. Say happy holidays before diving into

your message.

o Respond quickly. If you’re late to respond, competition could swoop in.

o Set expectations. Set the expectation you’re happy to set a time to

reconnect in the new year.

o Focus on relationship-building. Use this time to send InMail messages

to re-establish relationships and make clients and candidates feel warm.

Mobile accounts for 55% of traffic on LinkedIn

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A successful holiday InMail

Subject: Your Corporate Culture

Good morning John,

In researching your business, I came across your Corporate Culture – one

being that you “attract and retain great employees through the best salary,

benefits and high-quality training.”

That prompted me to reach out because we work with our clients to use their

current employees as mini-recruiters to attract the top passive talent in a

competitive market. Your current talent and referrals are your biggest assets

and LinkedIn can help build that.

When can I grab 15 minutes on your calendar to explain how we can

increase brand and talent awareness for you?

Also – UConn is still better than Syracuse I’m a fellow UConn Grad.

Thanks,

Bill

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A successful holiday InMail

Subject: Your Thoughts? – EJSK Company & LinkedIn

Lindsay,

After researching EJSK Company, I wanted to congratulate you on being named on

The Hottest StartUps of 2015! Also, I noticed you & Kristen are connected to my

colleague – Andy Best (cc’d above) from your years together at R&B, LLC...small

world.

The reason for my note is because we are working with several of these Hottest

StartUps in your space like KLKA Media & Zasc to help them better target & attract

top candidates to out-perform their hiring goals.

What is the best way to get 15 minutes on your calendar to discuss how we can

help with your growth initiatives for next year?

Alex

Sell Gain new clients and generate new leads with LinkedIn

87%

had a favorable impression of a

salesperson who was introduced

to them through someone in

their professional network

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Alumni functionality Share a mutual love for your alma mater

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Company & Career Pages Search your prospects’ Company & Career Pages to gather

information and find common connections

Live demo

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Key takeaways Your LinkedIn business development strategy

Build a profile that markets to clients and candidates

Engage your network to stay top of mind

• Personal status updates

Gain new clients by leveraging commonalities & Search

Insights

Gather market intelligence & generate new leads

Questions

?

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Next steps

Download our Holiday Checklist – designed to help you plan for a

successful 2016. http://bit.ly/RecruitmentHolidayChecklist

Reference key takeaways in the Staffing Professional’s Guide to

Business Development on LinkedIn – which you will receive via email.

Check out next gen Recruiter: http://www.slideshare.net/linkedin-talent-

solutions/next-generation-of-linkedin-recruiter

©2014 LinkedIn Corporation. All Rights Reserved.

Happy holidays to you and yours!

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Generate new leads Keep tabs on targeted clients & prospects with Search Alerts in

Recruiter

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Gain market intelligence Use Recruiter to learn who’s actively hiring

Search Insight within LinkedIn Recruiter and

Recruiter Professional Services help you:

• Set effective search strategies

• Manage hiring manager expectations

• Build rapport with candidates

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Transform into a strategic consultant

for your client