5 common email marketing mistakes that may be hurting your sales
TRANSCRIPT
Common Email
Marketing Mistakesthat may be hurting your business enCloud
Introduction
• Email marketing is influenced by many
factors which require flexibility as well as
innovation.
• If your emails cannot adapt to the ever
shifting landscape of an online audience,
then it won't have the effect that you
desire, and sending them out will only be a
waste of time and resources.
Infrequent Updates
• Frequent email updates is often an
important part of a successful email
marketing campaign.
• Whether it's a weekly newsletter or
messages about your latest services,
sending out emails on a consistent basis
ensures that your audience won't forget
about you or your services.
Buying Lists with Hundreds of
"Leads"
• What a company may consider to be a
lead, most recipients would describe as
spam, and no one likes spam.
• Although this method used to offer some
real leads in the past, the costs have
simply become too great, and they have
simply become another form of spam.
Lacks Incentives
• If you're going to send emails to prospective buyers, it helps to include an incentive that will grab their attention.
• For example, you can offer a substantial discount coupon for new customers that order a product or service.
– Free E-books
– Free Apps
– Free Service Period
Long, Vague Messages
• It's important to remember that whenever
a recipient opens their emails, they're not
just reading your messages.
• Recipients are also reading other
messages from other marketers as well.
• Use professional HTML email marketing
templates and ensure that messages are
brief and to the point.
Emails That Don't Contribute to
A Higher Conversion Rate
• Every email that you send out to your
audience must always serve to increase
your conversion rate.
• At the end of each email, always include a
call to action.
• You can either invite them to visit your site,
signup for your newsletter or even contact
you directly.
