5 digital strategies to improve the cx (customer experience) in your retail store

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5 DIGITAL STRATEGIES TO IMPROVE CUSTOMER EXPERIENCE (CX) IN YOUR RETAIL STORE

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Without a great customer experience, your retail business will collapse. You need a level of customer experience that is second to none; the kind that makes your customers swipe their credit card every time they walk through your doors.

In today’s world, a strong ‘digital strategy’ is essential to elevate your customer experience to that level.

To help you get started, we’ve compiled a list of digital technologies that every retailer should have in their back pocket.

Introduction



Everyone’s got a WiFi or bluetooth-enabled smartphone glued to their hip. You can use location-based technologies like beacons, WiFi and geofencing to send push notifications, emails and text messages to potential customers as soon as they pass a specific virtual boundary.

Location-based services can do even more than that. If you have an app for your store, your customers can also create a wishlist on it and when they’re within your geofence they’ll get a reminder to pick up said items so they don’t have to make another trip. Pretty cool, eh? It’s like a having a personal shopping assistant.

Create Serendipity with Location Based Technologies



Imagine what would it be like for a customer to walk into your store and the first thing they see is a digital sign that flashes a deal. And what if that sign was interactive? Your customer could get started right away.

Your customers can have all the information they need right at their fingertips! Pressured customers don’t buy as often as customers who feel both comfortable and well informed, so you’ll win on both fronts with digital signs and kiosks.

Digital signs and kiosks are not gadgets of the future; they’re happening right now and you should make use of them to wow your customers before your competitors do.

Use Digital SignageAs Your Window Display



Just in case you’re unfamiliar with NFC, they’re tiny little tags that consist of a chip and an antenna. These tags store information about products and promotions and can transmit them to a customer’s smartphone if is in close proximity.

NFC tags have a particularly interesting use case for retailers with a chain of outlets. Say, a customer can’t find a particular item in one of your stores, the NFC tag can immediately show him a list of your other stores where that item is in stock. Now, instead of spending time trying to locate that particular item, your customer can straight away go to another of your stores and pick it up.

NFC Tags Preferred Over QR codes



When everything is happening on mobile, why isn’t payment at retail stores happening there too? Implement mobile payment options in your app and save your customers what they value most – time. Your customers won’t have to wait at the checkout counter. They can make instantaneous payments through their phones and be on their way.

It’s a matter of convenience, and the more convenient you make shopping, the more customers you’ll have. The math is there. Mobile shopping is on the rise and almost all major retailers have a way to pay with mobile devices. You should, too. It just makes sense.

Increase Convenience With Mobile Payments



Again the keyword here is convenience. BOPIS is convenience especially for consumers who like to do a detail research before purchasing a product and there are some who can’t wait for shipping/delivery of their purchases. It is a great strategy to increase foot falls at your store and gain an opportunity to cross-sell products through other digital strategies mentioned in the previous slides.

They’ll probably even come back because they know that they know they’ll have the latest technology at their fingertips and they’ll be able to get stellar deals without having to jump through hoops

Let ThemBuy Online, Pick Up In-Store



In this digital age there is nothing more important for a retailer than to stay competitive. To stay in the game you’ll need at least a few of these technologies.

Since there are countless digital options, if you’re ever confused about which one is the right fit for your retail store, an experienced mobile app development company like ours can get you up to speed.

Conclusion



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July Rapid is the services studio of July Systems. The services studio is widely acknowledged to be among the top mobile app development companies, globally. July’s award winning development platform and service is used by some of the world’s best known companies.

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5 digital strategies to improve the cx (customer experience) in your retail store

Technology