5 google places ranking factors to improve your local business marketing
TRANSCRIPT
5 Google Places Ranking Factors To Improve Your Local Business Marketing
1. Choose The Correct Business Categories
It’s vital that the correct category is selected for your business.
It can be challenging to find a category for certain businesses but you will need to pick at least one that is relevant to your business.
Choosing the right business category can help dramatically to improve Google Places rankings.
2. Have a Physical Address
Google requires that your business has a physical address.
You will not be able to appear on the places listing without an actual address and it’s important to note that P.O boxes do not work either.
Want to learn more about Local Business Marketing?Read this article - Local Business Marketing: 4 Steps To Attract Business From Your Local Area
3. Have Great Testimonials & Reviews
Your page is likely to rank higher if you have reviews, comments and testimonials.
Not only are you more likely to rank higher but potential customers are more likely to contact your business if you have a range of positive reviews.
There are a number of ways to encourage people to leave online reviews, find them in this article - How To Get Online Reviews
4. Citations
Do you know what a citation is?
A citation is basically a mention of your business on another site.
The closer you can get a citation to the exact match of your Google Places listing the better!
5. Build More Local Links
Target more local links that mention your business name, address, phone number and URL.
Be patient and you'll see results for your efforts over time as your Search Engine ranking improve!
Getting your Google Places page ranking will ensure that your business is being advertised to a whole host of potential customers.
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