5 great ways to increase revenue through your front desk
TRANSCRIPT
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5 Ways To
Increase Revenue
Through Your Front Desk
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Topics
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Today we’ll talk about…
• Is Your Front Desk A Cost Center?
• 5 Easy Ways to Increase Revenue
• Contact Information
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Is Your Front Desk A
Cost Center?
Do They Only…
• Answer Phones
• Greet Guests
• Close-Out Drawers
• Book Appointments
• Ring-Up Sales
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5 Easy Ways to
Increase Revenue
1. Pre-Book
2. Up-Sell
3. Cross-Sell
4. Add-On
5. Proactively Contacting Clients
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“Pre-booking is the act
of ensuring that your
clients always come
back by booking their
appointments in
advance.”
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1. Pre-Booking
Pre-Booking is a culture!
• Start in the chair (teamwork)
• TELL clients when their next appointment is
• Reward clients for pre-booking
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Pre-Booking
=
Increased FOV
Let your software do the work for you
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“Up-selling is the act of
replacing existing
service with a more
expensive one.”
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2. Up-Sell
Practice. Practice. Practice.
• Train your team on upgrades
• Every industry uses up-sell
For example: 60 Minute Massage to 90 Minute Massage
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Let your software do the work for you
Up-Sell
=
Increased Average
Ticket
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“Cross-Selling is the act
of booking additional
services to an already
booked service.”
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3. Cross-Sell
Increase Sales for other
Departments
• For Example: Book a facial with a massage
Increase Sales for the same
Department
• For Example: Book a pedicure with a manicure
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Cross-Sell
=
Increased Average
Ticket
Let your software do the work for you
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“Add-ons are items
that have been
added to an
existing service at
no extra time, but
at extra cost.”
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4. Add-Ons
No Time Wasted.
• Enhance the service for clients
• Train your team on add-ons (and their benefits)
For example: Conditioning treatment for a shampoo and cut
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Add-Ons
=
Increased Average
Ticket
Let your software do the work for you
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“Proactively
contacting clients
is the key to
keeping a filled
appointment book.”
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5. Proactively Contacting
Clients
Call Clients Due In
30 Clients at $75 = $2,250 per month
Follow-up on Cancellations
5 Clients at $75 = $375 per week
Follow-up on Pending List
6 Clients at $75 = $450 per month
Send We Miss You Emails
5 Clients per month at $75 = $375 per month
$56,400 Increase per Year
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Proactive Tasks
=
Increased Revenue
Let your software do the work for you
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Five Easy Ways To Increase
Revenue
What is the benefit of doing these 5 Action
Items financially?
Let me show you…
What If?
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How Can We Motivate
Your Front Desk?
Why Motivate?
To Slow Down Front Desk Turnover
Make It FUN!!!
For Example: Create a Leaderboard in the backroom.
Incentivize
For Example: Pay monthly bonuses when benchmarks have been achieved.
Make It a Career Opportunity
For Example: Create new positions with multiple levels
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Multiple Levels For Your
Front Desk Professionals
Basic – Entry Level
• $8.00 an hour
Average Ticket Master
• $10.00 an hour
Front Desk Professional
• $15.00 an hour and up
• Also encompasses all 5 revenue increasers
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For Information on Millennium or Meevo:
For questions about today’s presentation:
Contact Us
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