5. How did you attract/address your audience?

5. How did you attract/address your audience?Since our target audience consists of 16-18 year old females, we further looked into what sort of news appealed to them. Through our survey we found that the majority wanted local and entertainment news, so therefore we added in entertainment news with Britt as Entertainment Correspondent to cater to their needs.

Also since most of our audience enjoy pop, indie and rock music, we incorporated jingles of them genres into our show to attract our audience.

We also attracted our audience by interviewing Chip Kendall, a pop/rock star, this attracts his audience as well as our target audience.