5 Marketing Tips for CPAs www.industriuscfo.com /accountants-can-improve-marketing-tactics/

Be the Brand & Be Client-Focused

Differentiate and stand out from the crowd. Show your clients that you bring more value to the table than just numbercrunching. You can be a valued advisor by turning your relationship with your client from serving to partnering forsuccess. Combine this new thought process with the right marketing tactics and growth is just around the corner!

Here are our top 5 tips to help you improve your marketing tactics:

Who are You?

Before you brand yourself, you need to know what your company’s message is and its culture. Wrap your headaround it and make sure you believe in it.

Find Out What Makes You Unique

There’s a lot of competition out there, whether you’re an accountant based in a city or suburban area. And, with theInternet and word of mouth, information spreads fast, especially on social media. You need to be able to set yourcompany apart from all of this competition. Quality and price are characteristics accountants are already using todifferentiate themselves, so these aren’t unique factors use for your firm.

Tell Your Story

Finding the answer to this question can be daunting. Here are a few questions to ask yourself:

1. What could you do that would make perspective customers care or care more about your company?

2. When your clients think of you or your company, what words come to mind?

3. If you were looking for an accounting service you provide, how would you want to find out about it?

Once you answer these questions, craft these answers into marketing statements. For instance, begin your answerto the first question with: ‘When I meet my clients, I’m going totell them…’

You need to first sell yourself. To do this, be genuine and displaywhat sets you apart from the rest, then you can start to sell yourservice.

Don’t Market Yourself as an Accountant

We know that statement sounds strange, but hear us out! Yourclients focus on what they need. Business owners look atservices in three ways: Is it a necessity? How much will this make me? How much will this save me?

So, give them what they want: what you can offer them, what sets you apart, and your range of services. Don’t listthat you offer accounting, bookkeeping, etc. Many accountants do this, making it unoriginal.

Use Social Media

Don’t make the excuse that you don’t have time to use social media. You need to make time for it because socialmedia channels allow you to showcase your talented skills, influence followers and become an authority, learn newtools and resources, network with peers, as well as connect with prospects.

Spend time engaging on Google+, LinkedIn, Twitter and Facebook. Google+ and LinkedIn have the richest contentof industry news, followed by Twitter. This information will be relevant not only for you, but also for your clients whomyou can share it with.

Remember to not just share your own content, which is also known as link dumping. Engage with others by liking,commenting, and sharing their content, if it resonates with your brand.

By implementing these five marketing tactics, you’ll be standing out from the crowd in no time.