5. marketing tools: traditional techniques with a twist
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5. Marketing Tools: Traditional Techniques with a Twist. Information Sources Used in Home Search. More than half of all buyers use yard signs, open houses, and newspaper advertisements Internet is #1 among buyers under age 44 - PowerPoint PPT PresentationTRANSCRIPT
5. Marketing Tools: Traditional Techniques
with a Twist
Information Sources Used in Home Search
More than half of all buyers use yard signs, open houses, and newspaper advertisements
Internet is #1 among buyers under age 44
Real estate agent ranks #2 for buyers under age 44, #1 among buyers 65+
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Yard SignsPlace sign on
property to promote buyer services
Obtain the buyer’s permission
The Buyer was
represented by…
Acquired Through…
ABC Realty
Represented
the buyer of
this home.
Let us
represent
you too.
Purchased with the assistance
of…
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Open Houses> Great opportunity to:
Make contact with buyers
Establish relationships
Demonstrate advantages of representation
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Advertising Media> Consider the following:
What makes an ad stand out to you? What do other industries do well?
> Target ads to various types of people
> Rotate regularly to reach wide audience
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Postcards
Goal is to extend shelf life and keep you top of mind
Readers take six seconds to read postcards
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Consider flexible approaches to meet a variety of needs
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Tips for Traditional Techniques
Identify opportunities
Grab attention Provide value Combine efforts Include call to
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