5. Marketing Tools: Traditional Techniques

with a Twist

Information Sources Used in Home Search

Internet is #1 among buyers under age 64

Real estate agent ranks #2 for all buyers. #1 for buyers age 65+

What’s new? Mobile apps

Buyers still use yard signs, open houses, and newspaper advertisements

66

Yard SignsPlace sign on

property to promote buyer services

Obtain the buyer’s permission

The Buyer was

represented by…

Acquired Through…

ABC Realty

Represented

the buyer of

this home.

Let us

represent

you too.

Purchased with the assistance

of…

66

Open Houses> Great opportunity to:

Make contact with buyers

Establish relationships

Demonstrate advantages of representation

67

Advertising Media> Consider the following:

What makes an ad stand out to you? What do other industries do well?

> Target ads to various types of people

> Rotate regularly to reach wide audience

67

Postcards

Goal is to extend shelf life and keep you top of mind

Readers take six seconds to read postcards

71

Print

Consider flexible approaches to meet a variety of needs

71

Tips for Traditional Techniques

Identify opportunities

Grab attention Provide value Combine efforts Include call to

action72