5 solid ways to increase ecommerce store sales
Post on 15-Apr-2017
Embed Size (px)
Vipra Business No.1 Digital Marketing Agency Worried to Increase E-commerce sales?
5 Clever Ways to (Ethically) Boost Ecommerce Store SalesIf you want to make money online, setting up an ecommerce store can often be a great way to get started. were going to take a look at 6 things that you can do in order to generate sales for your ecommerce store.
Vipra Business believes that youll be able to take your fledging store and turn it into a powerhouse that generates sales day and night if you follows these 6 thing mentioned in Our experimental presentation.
We Cover Tips of Ecommerce Management
1. Paid Traffic Paid traffic can be one of the best waysto quickly generate sales for your ecommerce store.
You might think that paid trafficis expensive and youve probably heard some stories of people who have spent a lot of money and sawno return.
However, if done properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level.
A better approach is to just spend small amounts of money at a time. A good suggested starting point is no more than $50.
ContinuedIts important to spend small amounts, because theres no guarantee that your campaigns are going to work out.
The nature of paid traffic, is that youre often not going to get it right on your first go
When running paid traffic campaigns, you should not spend your entire budget ona single ad variation.
You then drive traffic to each of them, closely monitoring the metrics to see which ads and which campaigns are bringing you desirable results.
How Paid Traffic helps to Boost e-Commerce Sales
ContinuedYou must also have a clear understanding of who your customer is.
Good targeting ensures that your ads are shown to the right people.
If your ads are shown to the right people, theres an increased chance of sales occurring on your ecommerce site.
Alternatively, if you have an email list of customers, consider sending them all a survey tobetter definewho they are.
Provide an incentive, such as a coupon code, to ensure that people fill out surveys quickly and honestly.
How to find Targeted Customers for e-Commerce?
2. Improve trust within your funnel
When someone is going to buy something from your site, their journey is most likely going to look like this: See an Ad/Visit Site Using URL > View Product Page -> View Checkout -> Go through Checkout Process.
By increasing the amount of trust that people have at each stage of the funnel, youll be able to improve conversions.
For the product page, there are a couple of things you can do in order to boost trust. One is to include reviews of the products that are being displayed.
By displaying reviews, you will be able to provide some Social Proof, in terms of how good the product actually is.
ContinuedIn fact, 77% of people consult online reviews, before purchasing something so its worth displaying any if you can.
Another step you can take is to install a live chat option on your site.
79% of the people who like live chat, prefer it because it allows for their questions to be answered quickly.
As you can see the PayPal logo performed pretty well with 66% of people trusting it.
However, Verisign isnt too far behind with 63% of people trusting it.
The third most trusted logo was McAfee, with 62% of people trusting it.
How live Chat Works to increase your Sales?
ContinuedCustomer service was the number one factorthat influenced the amount of trust people have in the companies that they buy from.After all,17% of those who abandon their carts, do so because of concerns about payment security.And some surveys have even found that61% of people do not complete their purchases,due to the lack of a trust seal.As you can see the PayPal logo performed pretty well with 66% of people trusting it.Verisign isnt too far behind with 63% of people trusting it.The third most trusted logo was McAfee, with 62% of people trusting it.
ContinuedTestimonials are probably one of thebest forms of Social proof.As with the trust badges, you might want to include some testimonials on your checkout page, in order to maximize their efficacy.
How Testimonial Helps to Improve Sales?
3. Make your Checkout process simpler
Another way you can make the checkout process simpler is by reducing the number of form fields that potential customers need to fill in.On top of that you can also make it so that all they need to do is enter in their postal code,allowing them toselect their address from a drop down menu.Though it doesnt count as exactly making the checkout process simpler, youll also want to consider including a progress bar, within your checkout page.
4. Use email marketing
The other method you can use to grow your ecommerce store is email marketing.According to someemail marketing has an R.O.I of 4,300% so its definitely worth spending some time on.There are two ways to approach email marketing for your ecommerce store. One is marketing to a list you already have and the other is creating a new list entirely.If you already have an email list of customers, which is true for many ecommerce stores because people provide them during the checkout process, youre off to a good start.
ContinuedYou can do that by running some paid traffic to a page where you get people to opt in to your email list.If you can create a really enticing giveaway comprised of the products that can be found on your site you can ask people to enter their email address in order to put their name in the hat.But what can you do in order to generate sales from that email list?One solution is Cross selling.This is where you sell people products that are complementary to what they have already bought.
ContinuedArguably, cross selling is easier to do via email, as upselling often needs a bit of real time interaction.
You can also use email marketing to promote your offeringsconnected to seasonal events.
For instance, there is a chance that you might be able to tie in the offerings provided by your store with the following dates Valentines Day Thanksgiving Christmas Fathers Day Mothers Day
ContinuedIn fact, depending on what your store sells, there might even be a day dedicated to the industry that youre in!When you get better at email marketing, youll be able to segment your lists and promote these kinds of sales towards the people that are most likely to buy from you.
5. Become better at showcasing product benefits
Another thing you can do in order to improve ecommerce store sales is to showcase the benefits of your products better.
People buy benefits, not features.
Here are a few tips to keep in mind, however.
a) The first is to ensure that youre taking your pictures against a good background. b) In most cases, youll go a long way by using a white background.
If you do not want to do all of the photography work on your own and you want to find an expert who can take care of all of the work for you, consider visitingShopify Experts.But youll find that videosthat showcase product dimensions, as well as product functionality tend to be really helpful.
Thanks you : Vipra Business