TH

E5 STAGES

of

SOCIAL MEDIAACCEPTANCE

Pete Matthew -

Why?

Platform

HomeBase

HomeBase

Embassy Embassy

Embassy Embassy

HomeBase

HomeBase

Outpost

Outpost

Outpost

HomeBase

Comments

Forums

Chat Rooms

1. SOCIAL MEDIA SCEPTIC

It’s all just a fad

I don’t need to be online

Who wants to hear about…?

Personal Brand

Income to my practice

Broad reach for my message

Vie

ws

Movin

g U

p

2. RESIGNED ACCEPTANCE

Maybe there is something in this

I don’t think I know what to say/do

The technology scares me

Numbers of enquiries

Low cost of entry:

Both in money and time

Vie

ws

Movin

g U

p

3. DIPPING YOUR TOES

Where do I start?

I’m just going to lurk for a while

I follow Stephen Fry andPete Matthew, but what next?

Use Lists/Groups/Pages

Update your profile

Great headshot, keywords, consistency

Vie

ws

Movin

g U

p

4. ACTIVE USER

This is taking too much time

There is so much choice

How on earth do I focus my efforts?

Learn to batch tasks

Use dashboards

Get to know search and alerts

Vie

ws

Movin

g U

p

5. SOCIAL NINJA

This is the most powerful tool ever!

Geography is no limit

I may just take over the world…

Try Facebook Ads

Create Online Products (non-reg)

Learn to Go Native

Vie

ws

Refin

em

ent

The best book out there

Sign up at

https://advisertech.co.uk

Module One

Module Two

Module Three: Online Marketing

Module Four: Technology for Adviser Practices

…and more to come!

Sign up at

https://advisertech.co.uk

£35 per month for access to

the current module and future modules.

Previous Modules can be added to

your subscription

Q&A