5 step social strategy - mechelllord.com · 05/04/2020 · over time, our work will help: step 1....
TRANSCRIPT
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5 Step Social Strategy
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Over Time, Our Work Will Help:
Step1
Step 2
Step 3
Step 4
IncreaseEngagement
Consistent Brand
Cultivate Relationships
5 Step Social Strategy
Track Analytics
Step 5
Drive Traffic
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BUILD
CONSISTENT BRAND
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Build Consistent BrandStandardize Profiles
Clients Website
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Build Consistent BrandStandardize Your Profiles
● Claim Business / Verify● "About" Description● Logo & Cover Image ● Name – Handle ● Services / Menu● Contact Info / Click to Call● Events / Hours● Content / Video
http://blog.hirerabbit.com/the-importance-of-brand-consistency-in-social-media/
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Build Consistent BrandStandardize Profiles
Claim Business / Verify "About" Description Logo & Cover Image Name – Handle Services / Menu Contact Info / Click to Call Events / Hours Content / Video
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If a picture is worth a thousand words… your brand is worth a
Million.
http://blog.hirerabbit.com/the-importance-of-brand-consistency-in-social-media/
As you expand reach, consistency in branding is even more important.
You won’t want your company to be sending mixed messages on different social platforms.
It is important that your company’s tone and image is consistent all throughout all social experience.
3 important reminders:
#1: Strengthen Name Recall
#2: Have 1 Brand Personality
#3: Eliminate Confusion Among Fans
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DRIVE TRAFFIC
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AuthenticlyPromoting
others
gets you promoted
Five posts from someone else
One value adding post (your brand or industry)
One post promotional (your brand)
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When Posting Content that’s Not Your Own, Let Them Know…
Tag others so they know you are sharing their content
Share relevant content to your audience, will it help them, add value to their lives or business?
Build engagement with your audience, answer questions, reply to comments, ask them questions, share their feedback
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Re-share your Best Content
Share best contentmany times on Twitter
Share best contentperiodically across platforms
Example: Post - 8 hours later - 16 hours later - Next day - 3 days - 1 week -
monthly
Example: Post - 1x week - 3 months
http://community.razorsocial.com/training-courses/
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INCREASE ENGAGEMENT
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Company and Organization Blogs
Comment in the form of a question &Start a conversation
LinkedIn Groups
Twitter, FB, FB LIVE, Alignable,Instagram, YouTube
Engage with Content
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Create Content with Branded Images
Variations of images which can be schedule out over social channels
https://www.techinasia.com/talk/24-quotes-ama-stars
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CULTIVATE RELATIONSHIPS
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Connect with Influencers
Larger engaged audiencehttp://sproutsocial.com/insights/social-media-influencers/
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Like their shares Send meaningful message Invite them to join a group Tell them how you found
them
Use LinkedIn to help find Influencers
http://sproutsocial.com/insights/social-media-influencers/
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Connect with Influencers
http://sproutsocial.com/insights/social-media-influencers/
The best way to understand who a social media influencer is, is to think about…
whose voice you’d personally trust if you were looking for a reason to buy or try out a service.
Working with influencers is simply another step toward humanizing your brand.
If you have an influencer who is a blogger and that person mentions your brand, their loyal audience will appreciate their opinion.
Offer to Interview them for a Blog, video or article. This way your get to know them, promote them and they get to know you and will likely promote the feature you create on them.
Ideas for encouraging influencers to interact with you:
Guest Blogging / Video InterviewSponsoring an influencerGiving personal or product reviews
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Media PersonalitiesEngagement
● Engage Media Personalities
● Invite Media Personalities to events, offer behind the scenes access
● Capture & share great photos
● Tag Media Personalities and Clients in relevant photos
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TEST, TRACK, ANALYZE
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Test Best Times
Test Headlines
Test Images
Test Conversions
Test Engagement
Test Everything
Test, Test &Test again
Example only, depends on Audience Profile
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150 Connections
11,863 Connections193 Reviews
20 Reviews42 Pictures
941 Connections
780 Connections
187 Connections
Track Ongoing Progress
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Analyze
Understand what’s working
and what’s not working,
Social Mention
Tweet Reach
Follower Wonk
SumAll
Mentionmapp
BuzzSumo
https://blog.hubspot.com
Add many analytics tools to your toolbox
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Create Social Goals
https://blog.hootsuite.com/tracking-social-media-in-google-analytics/
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Create Social Goals
https://blog.hootsuite.com/tracking-social-media-in-google-analytics/
Before you can begin tracking your social initiatives, you need to create social objectives and goals.
Your objectives and goals are thenpart of your overall marketing plan and aligned with your marketing and business strategy.
Using social to increase website traffic?
Creating S.M.A.R.T. goals can help you achieve that objective.
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Cultivate Relationships
Implement Consistent Brand
and Voice
Increase Engagement
Test, Track & Analyze
Drive Traffic
Recap 5 Steps
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Appendix
(more awesome strategies)
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Quick Reference Strategy by Channel
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Facebook Strategy
● Add personality to page by highlighting customers, employees, partners and other businesses relevant to your audience
● Create FB Group, Host FB Lives● Add Photos and Videos● Highlight specials and events● Post consistently- 2-4 posts per week ● Get and give Reviews
Tone: “All-in-One”
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Twitter Strategy
● Real-time feel to experience
● Increase brand monitoring
● Post Text with Photos & Videos
● Search using Hashtags
Tone: Real-Time
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YouTube Strategy
● Compile and manage existing videos
● Create tips and tricks
● Offer behind the scenes extras
● Create video blog series ex. “Chef’s Tips”
Tone: Educational, Professional, Personal
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Instagram Strategy
● Create an Instagram for each Brand
● Use Imagery to tell your story
● Use #hashtags and engage with customers regularly
● Capture creative, unique “behind the scenes” moments
Tone: Personal “Inside Look”
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Yelp Strategy
● Create a Yelp page for each Location (or connect locations)
● Monitor and respond to Reviews
● Add Photo’s, Menu, Address, Phone Number
● Claim / Verify your listing
Tone: Professional
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LinkedIn Strategy
● Create professional profile
● Be a Thought Leader
● Connect with like-minded professionals and peers
● Reach out to customers and Influencers
● Use LinkedIn Groups to build brand awareness and influence.
Tone: Professional
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Professional head shot Clean backgroundClear view of eyesSmile
Details Drive Results
Keyword-Rich Heading
Custom URL
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“An effective LinkedIn summary makes people want to know more about you and ultimately connect with you one-on-one, so congruence is critical. You need make sure the bio you present online matches your real-world self.”
Who, What, Why - Summary
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“Each chance to fill out a piece of your professional image…offers the chance to show what you could do in the future”
Highlight Successes
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Get Endorsed for Your Expertise
Add the skills that make you stand-out!
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Let’s Connect!
Mechell [email protected]
603-560-5194
Business & Personal Development CoachFacebook - http://facebook.com/mhlordTwitter - https://twitter.com/mechelllordLinkedIn - www.linkedin.com/in/mechelllord/
Mackey Auto Broker | Chief Connectorwww.MackeyAutoBroker.com
The Marketing Posse | Chief [email protected]
Answered Prayer Project | VP Board of Trusteeshttps://answeredprayersproject.orgwww.facebook.com/answeredprayersproject
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My kids teach me something new every day!