5 steps of curation service
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K모바일 발표 자료TRANSCRIPT
5 Steps Of Curation Service
2012. 5. 18 mobizen
Information
From Aggregation
To Curation
One Percent Rule
Creators(1)
Synthesizers(10)
Consumers(100)
Pareto Principle
80%Results
20% Effort
Mobile Matrix 2.0(U.S.)
UV(% Reach) Browser(% Time) App(% Time)
Google 96.9% 18.9% 81.1%
Facebook 80.4% 20.0% 80.0%
Yahoo 68.2% 25.3% 74.7%
Amazon 45.4% 14.3% 85.7%
AOL 28.9% 47.4% 52.6%
eBay 28.0% 17.6% 82.4%
Zynga 27.4% 0.4% 99.6%
Twitter 26.4% 2.5% 96.5%
- Source : comScore
The Paradigm Of Production
5 Steps Of Curation Service
By Information Production
Step #1
Collect Information Automatically(MSN Now)
C&A Fashion Like
http://www.youtube.com/watch?v=K4qdNb6FvGY
Step #2
Collect Information Manually(del.icio.us, FLUD)
Step #3
Reproduce With Comment(Snip it, Scoop.it!)
Scoopt.it
http://www.youtube.com/watch?v=Bnr6QKKcsII
Step #4
Produce With One Information(Tumblr)
Step #5
Produce With Information(Storify, editory)
Storify For iPad
http://www.youtube.com/watch?v=gWEXwkikhMs
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
네이버는 이제 개인화로 가는 겁니까?
“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할 수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데, 소비자가 고르는 게 아니고, 네이버가 고르는 것도 아니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르는 걸 이용자가 선택하는 시스템입니다. 큐레이팅 시스템이죠. ”
http://interpiler.com/index.php/2012/02/%EC%86%90%EB%B0%94%EB%8B%A5/
- NHN 김상헌 대표 인터뷰
5분 In Daum
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
기존 사업자
기존 생산툴과 유사
2 Years & 29 Employees
0
2,750
5,500
8,250
11,000
1,9423,006
4,686
7,122
10,441
2011. 112011. 12
2012. 12012. 2
2012. 3
Pinterest의 월 UV 추이(단위 : 만명)
- Source : ComScore
0 125 250 375 500
423
151
80
25
15
13
5
페이스북
텀블러
핀터레스트
트위터
링크드인
마이스페이스
구글플러스
SNS 사이트 방문자 당 월평균 사용 시간
- Source : ComScore(2011년 12월)(단위 : 분)
0% 8% 15% 23% 30%
3.60%
26.40%
3.61%
0.20%
0.22%
Google +
Referral Traffic of January 2012
- Source : Internet Marketing
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
Snip it, Scoop.it!
Other
Pinmarklet
Repin
Pins By Method
Over 80% of Pins Are Re-pins
- Source : RJMetrics
Communication With Image
Tile View
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
ProduceSocial Element
Social Graph vs. Interest Graph
Pinterest’s Relation Base On Contents
Business Friendly
Business Account
Inspiration Day By Kotex
http://www.youtube.com/watch?v=UVCoM4ao2Tw
Q: Isn't that illegal?
A: It's not clear. Pinterest definitely allows users to post other photographers' work to the site. But it's not clear that this is illegal.
In its terms of use, Pinterest actually specifies that users shouldn't pin photos they don't own the rights to, a request that is being ignored to an absurd degree. Even if you link and attribute, that does NOT absolve you of the fact that you took someone else's work and re-appropriated it.
It's all about complying with the DMCA, or the Digital Millennium Copyright Act.
From : http://www.businessinsider.com/pinterest-illegal-faq-2012-2?op=1
Verification Of Contents
It’s Easy To Make Copy Cat
Sometimes, Copy Cat Is Better Than Original
5 Steps Of Curation Service
Easy To Produce(Reproduce)
Image Communication With Tile View
Focus To Interest Graph
Think Business Model, First
Copyright Issue
Review
http://www.mobizen.pe.kr@mobizenpekr
Thanks For Listening.