5 steps to unlocking your data - amazon web...
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www.cxense.com
5 Steps to unlocking your data Cxense ASA, DIS March 2017
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Publishers business model is rapidly changing as media goes digital
LOW USER LOYALTY & ENGAGEMENT
HIGH BOUNCE RATE
LOW UTILIZATION OF INVENTORY
LOW WILLINGNES TO PAY
MASTER DIGITAL ADVERTISING
What do users
expect?
People want relevant and
engaging experiences
Common challenges
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Data or Die!
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UNDERSTAND WHO YOUR READERS ARE Get valuable insight from your existing data to understand your readers.
• Interests • Behavior • Context
STEP 1
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SEGMENTATION AND PERSONALIZATION
STEP 2
• User profiles and audience segments
• Match content
• Taylor to device and time of day
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MAKE YOUR DATA WORK ACROSS YOUR SITES IN REAL-TIME
STEP 3
• Behavior and habits
• Create relationships
• Pick up where they left off
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This is not about “mobile-first” or prioritizing your printed product.
Think customer first
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ENGAGE YOUR AUDIENCE WITH EXISTING AND NEW CONTENT Build a loyal audience and convert visitors to subscribers with real-time data. Personalized news and features help publishers bring to the surface their rich archives of content they have created over the years.
STEP 4
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Offering users the content that matches their interests will encourage them to stay on the publisher’s website for longer and to explore
more of the content.
They’re then ripe for conversion.
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MONETIZE YOUR AUDIENCE
STEP 5
• Targeted advertising
• Increase engagement
• Develop loyalty
• Subscription optimization
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The more time readers spend on the site, the more data they give the publisher. This makes them more valuable as audiences for advertising and promotions, which boosts revenues. Their interactions with advertising gives yet more data to publishers which can be used to offer them even better targeted promotions, creating a virtuous circle for publishers, advertisers and users.
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TAKEAWAYS Publishers gain multiple ongoing benefits from introducing a DMP: SUBSCRIPTION OPTIMIZATION Increase the number of paid digital subscribers by targeting user segments who are most likely to subscribe.
TARGETED ADVERTISING Develop new advertising products that enable you to charge higher rates for precise targeting.
CONVERSIONS Deliver higher conversion rates on promoted products by promoting products that are relevant to the user, on site and through multi- channel marketing campaigns.
LOYALTY Increase loyalty to your publication by making it the news source that understands each and every one of your individual readers.
ENGAGEMENT Increase page views and time on-site by engaging your users with relevant and timely content recommendations.
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Winnipeg Free Press
• Front page is built up automatically, using personalized recommendations
• After n amount of articles, reader is encouraged to log in
• One login enables the personalized edition to follow the reader across
devices
A fully personalized experience
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USA TODAY
• Delivered personalized recommendations on premium placement on the
Homepage
• Delivered personalized recommendations on Section Fronts
A new front page experience
38% Increase in CTR on Homepage
widget compared to editorial desked
content
46% Lift in overall user engagement for
uses engaged with Cxense
recommendations
50% Increase in CTR on Section Front
widget compared to editorial desked
content
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www.cxense.com
Cxense in brief Founded February 2010
Listed on Oslo stock exchange
Headquarters: Oslo, Norway
Global market presence: 4 regions -
North America, LATAM, EMEA & JP
Software-as-a-Service subscription
revenue model
Number of employees: 170
Number of customers 400
Main verticals: Media, E-commerce and
Enterprise (Retail, Banking, Telco)
Cxense offices
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Growing customer base and adoption
Cxense customers Q4’16
Media
Publishers and
Broadcasters
Sports
Consumer brands
Financial services
e-commerce and
classifieds
Verticals Time
