TRICKS TO GET MORE 5-STAR

RATINGS IN THE APP STORE

5

GETTING USERS TO REVIEW YOUR APP IS HARD.

There’s an art to it.

FIRST, 4 STEPS TO REVIEW AN APP

1 2 3 4

Be cognizant of the fact that the app review process (iOS process illustrated above) isn’t a single step, nor is it really straightforward for users. There will be abandonment.

NOW THAT THAT’S OUT OF THE WAY…

Here are 5 tricks for you

Use Appboy’s advanced filtering system to target your power users, who have the highest likelihood of giving you a 5-star rating.

TARGET YOUR POWER USERS

1

UTILIZE AN IN-APP NEWS CARD

2

Help others find our app!

When you rate the app, it helps us in the App Store rankings and surfaces our app quicker, so that other people like YOU can find the app. Please help others find us and leave a review! I want to help and rate your app NOW!

RATE US!

CLICK HERE!

A non-intrusive, targeted in-app slide-up message gets great results when asking for ratings.

UTILIZE AN IN-APP MESSAGE

3

When a user gives you positive feedback in-app, ask them to share it on the App Store too.

CAPITALIZE ON USER FEEDBACK

4

Change the copy of your in-app ratings prompt in 6 different ways, and choose the message with the highest click rate.

A/B TEST RATINGS PROMPTS

5

FINAL THOUGHTS

Make sure you display your ratings prompt TO THE RIGHT AUDIENCE (i.e., Power Users) and AT THE RIGHT TIME

Utilize a messaging medium for the ratings prompt that is MINIMALLY INTRUSIVE

TEST your different ratings prompts to see which converts best and drives the most ratings

@APPBOYDAVE

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