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5 Ways to Amplify Your Content Marketing &

What’s Native Advertising?

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VALUE PROPOSITION

Drive higher engagement throughout the consumers’ path to purchase and stay

TOP OF MIND

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WHAT AM I GOING TO GET OUT OF THIS?

• Learn how to amplify your content all the time• On and off domain content amplification• What's native advertising? Scale in context• How to mobilize your content marketing

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Barriers to reaching your brand’s audience online

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& MEDIA SURPLUS .

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2 THERE IS AN ATTENTION DEFICIT

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3TUNNEL VISION IS A REQUIREMENT

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4THE CUSTOMER JOURNEY IS UNPREDICTABLE

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THE BIG PROBLEM

• Brands spent $110 Billion on Content Marketing in the last 3 years, yet the actions being taken on content is low. Content is siloed in web / social / blog channels and lacks context across all consumer touch points.

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3 YEAR DISNEY POST VOLUME VS. ENGAGEMENT

Disney continues an exponential increase in it’s content creation and post rate as seen in the graph above.

The two graphs on the right proves engagement from consumers liking a Facebook post has leveled off and the social shares are declining over the past 3 years.

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DISCONNECTED WORLDS

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ATLAS WILL NOT SOLVE THIS PROBLEM

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INTEGRATED CONTENT EXPERIENCE

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OMNI CHANNEL CONSIDERATION

What connects all this together?

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CONTENT

• Must have GREAT content - to start with - not a product promotion but a real story around client success

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VISUAL CONTENT MARKETING IS EFFECTIVE

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DNA OF THE CONTENT MARKETING CYCLE

Identify the content that works best for your business

Double down on what drive the highest ROI

Re-Purpose and Promote to amplify

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1. Amplification Comes From Who You’re Working with

Who is part of your content – eBook

Room 214 - Top 50 Fashion – Digital agency partner

Brian Carter - Brand Managers Guide – influencer eBook – Thought leader

Marketo- Medical eBook – Industry leader eBook

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EBOOKS

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DIGITAL MARKETING LANDSCAPE

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Whether you call it “sponsored content,” “advertorial,” “promoted posts” or “branded content,” native

advertising is here to stay.

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NATIVE AD MATRIX

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WHAT’S NATIVE ADVERTISING?

Texts

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SPONSORED CONTENT

Sponsored

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IN STREAM

In Stream

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REAL TIME NATIVE ADVERTISING

In Post

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2. AMPLIFICATION – PAID PLACEMENT

• Native NOT - but people call content recommendation as native

• Outbrian • Taboola • Gravity etc.

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NATIVE NOT – JUST RECOMMENDATION

Most with Zero Context

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Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

http://relevance.com/native-advertising-wars-outbrain-vs-facebook-vs-twitter-vs-linkedin/

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3. AMPLIFICATION – OWNED

• On domain - Visual Content Marketing  

• DGDG thank you page doing it right –

• Carnival Cruse Line – In post

• Hint Water – Native Content HUB and Insertion

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INCREASE ACTIONS BY NATIVE INSERTION

Problem Solution

Disconnected Integrated

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INTEREST GRAPH ACTIONS ON CONTENT

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SEPHORA COMMUNITY CONTENT DESTINATION

Mobile Optimized

Visual Destination

2X GREATER TIME ON SITE VIA DISCOVERY

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100% INCREASE TIME ON CONTENT

Native Content HUB

Real-Time Native Content Insertion

Mobile Optimized

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16% CTR BACK ON SITE CONTENT

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4. NATIVE – AMPLIFICATION

• Content is created as part of your content• Amplify over influencers • Amplifiy over a network

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CARNIVAL – 20X CTR 5X TIME ON SITE

Native Content

Publisher Content Native Hub

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5. MOBILE MOBILE MOBILE

• Landing page mobile optimized

• Website mobile optimized – OR Native

• Ask the important question

• In-stream Native ads

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MOBILE IS LACKING ON MOST BRANDS

Brands are seeing up to 60% of their traffic is mobile, however, their bounce rates are HIGH and navigation to other pages approaches ZERO

Static Content Slow Changing – limited choice

Real Time – Personalized - Trending

4 pages ofstatic content

Infinite ScrollingConsumer driven

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MOBILE OPTIMIZED - NATIVE INSERTION

InfiniGraph’s vector scaling and adaptive content design for any content

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PUT THE USER FIRST:

− Observe what users are trying to accomplish− Derive patterns from their behavior− Create the content − Features (infinite scrolling, swiping, touching) that

they do on other apps.

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FOCUS ON SIMPLICITY

• Both design and user experience

• Smaller screens require simplicity is crucial.

• Remove everything superfluous

• Only show elements to the best advantage.

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CONTEXT IS KING:

− Mobile is personal − You know the users, location, contacts, calendar,

and emails---− Devices keep getting smarter. − Information can be personalized − Content is deliver to the right user at the right time

and place.

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WANT TO LAUNCH YOUR NATIVE CONTENT?

http://bit.ly/LaunchNative

http://bit.ly/InfiniGraphDemo

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