5 Ways To Effectively Use Digital Marketing In Niche Markets

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1. Research is crucial

• Understand what it is that makes you

valuable, your differentiating factor

• With less opportunities you must be clear

what gives you value

• When targeting niche markets, put more

emphasis on being specific in your

messaging

• Knowing your customer is absolutely key

2. Are you inbound or outbound driven?

• Know the touchpoints of your customers

– online & offline

• Understand the channels that are

important for your customers

• What information would matter to

them?

3. Know your limits

• There will be less customers/leads based

on the market

• Focused messaging is important to engage

your audience

• Every opportunity is more important than

the previous one, as the value of each

customer means more in a niche market

4. Take a walk in your customer’s shoes

• You need to see things as your

customers view them

• What do they want?

• What information would matter to

them?

5. Use Targeting to Drive Engagement

• Social targeting allows deeper customer

engagement

• Focus your social media on the different

stages within your acquisition funnel

• Create content to drive long-term

relationships

Learn about Shaw Academy’s Diploma in Digital Marketing course.

COURSE HIGHLIGHTS:

• Focus on practical methods that drive growth, business and engagement

• Live interactive classes

• Certificate and Accredited Diploma provided upon completion, and more.

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