5 ways to incorporate video into your communication strategy
DESCRIPTION
TRANSCRIPT
![Page 1: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/1.jpg)
5 Ways to Incorporate Video into Your Communications Strategy
Travis WarrenW H I P P L E H I L L
![Page 2: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/2.jpg)
W H I P P L E H I L L
- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 - H.264
- MPEG - (.MP4)
What is a web video?
![Page 3: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/3.jpg)
W H I P P L E H I L L
- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)
Types of video?
![Page 4: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/4.jpg)
justin.tv
1995 2005 2006 2010
W H I P P L E H I L L
Lenz v. Universal Music Corp
closed source open source
![Page 5: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/5.jpg)
Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
US broadband penetration grew to 88.82% in March 2008.
+
![Page 6: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/6.jpg)
+ Inexpensive Non-linear Video Editing
and others ...
![Page 7: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/7.jpg)
W H I P P L E H I L L
Triple Witching
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
![Page 8: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/8.jpg)
Online Video Now More than 50% of Internet Traffic
4
Source: Limelight Networks
Proportion of Total U.S. Internet Traffic
© 2010 Brightcove, Inc. All Rights Reserved.
![Page 9: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/9.jpg)
1. Rethink Press Releases (Communication)
2. Showing, not telling from the classroom (Teachers)
3. What’s Inspirational? (Videographers)
4. Student Involvement (Students)
5. Live Streaming (Development)
5 Ways to incorporate Video
![Page 10: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/10.jpg)
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
![Page 11: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/11.jpg)
![Page 12: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/12.jpg)
College Matriculation
![Page 13: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/13.jpg)
School Leader Speeches
![Page 14: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/14.jpg)
![Page 15: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/15.jpg)
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
![Page 16: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/16.jpg)
![Page 17: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/17.jpg)
![Page 18: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/18.jpg)
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
![Page 19: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/19.jpg)
![Page 20: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/20.jpg)
![Page 21: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/21.jpg)
![Page 22: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/22.jpg)
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
![Page 23: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/23.jpg)
![Page 24: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/24.jpg)
![Page 25: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/25.jpg)
![Page 26: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/26.jpg)
![Page 27: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/27.jpg)
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming Events
![Page 28: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/28.jpg)
Live Streaming Gear
![Page 29: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/29.jpg)
![Page 30: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/30.jpg)
![Page 31: 5 Ways to Incorporate Video into Your Communication Strategy](https://reader034.vdocuments.net/reader034/viewer/2022051816/5457f05bb1af9f39378b5429/html5/thumbnails/31.jpg)
Takeaways
Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Traffic Back to your Site