5 Ways to Prepare for Facebook Graph Search and Preferentially Get Found

Download 5 Ways to Prepare for Facebook Graph Search and Preferentially Get Found

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Facebook Graph Search. Here's what you will learn: 1. What is Facebook Graph Search? 2. How It Works- Search Examples 3. Significance & Takeaways 4. 5 specific ways to Prepare for New Search Engine Now and get preferentially found in Facebook search

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1. Insight into NEW Facebook Graph Search 2. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 ways to Prepare for New Search Engine Now 3. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now 4. Facebook: 3 Pillars of Ecosystem 1. News Feed- What is going on? 2. Timeline (profiles)- who is this person/business? 3. Graph Search- Personalized search for People, places, things, interests 5. What is Facebook Graph Search? Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook. Ex. Difference between web search & Graph Search: Web Search: Italian restaurants in Asbury Park Graph Search: Italian restaurants in Asbury that My friends like 6. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now 7. How It Works- Search Examples 8. Direct Search for Place 9. Friends Who Like Yoga 10. Friends Who Like Yoga 11. Friends who like Yoga and Live in Freehold 12. Restaurants Nearby (me) 13. Restaurants Nearby Visited By Friends 14. Restaurants Nearby Visited By Friends (contd) 15. Restaurants Nearby Visited By Friends (contd) 16. Photos Taken at Restaurants Nearby Visited By Friends (contd) 17. American Restaurants My Friends Visited 18. Books Read By My Friends 19. Dentists Liked By My Friends 20. Semantic search: Ortho 21. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now 22. Significance & Takeaways: Social Proof Social proof (in the form of a like) seems to dominate in search results & is used to build out your choices. In several places, results show that Page likes are given preferential treatment **Facebook considers likes to be valuable social validation and a driver for recommendations (search suggestions). This is similar to the number of positive reviews on Google and Yelp which is considered to be premium social capital. 23. Significance & Takeaways: Friend Recommendations 92% People trust their friends recommendations- compared to below 50% for other forms of advertising or endorsements (Nielsen Global Trust in Advertising survey, Q3 2011). Facebook Graph Search allows you to query search all at once with out have to ask directly Wake-up call for businesses Need to have the requisite referrals, likes, recommendations to be found in Facebook search engine 24. Recommendations 25. Significance & Takeaways: Observations People who change privacy settings to Private will not be found in Graph Search (could be very important in future) So far status updates and comments are still an untapped source of data for Graph Search Facebook Graph Search: Early phase but window into future of search and wake up call for businesses. 26. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now 27. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Make Check-ins a Priority Strategic Call to Action with Landing Pages 28. 1. Optimize Profile Complete fully written, optimized Profile Page name, add categories, web address, about section, Vanity URL If you have local place, update your physical address, add hours Use Keywords in profile Add Descriptions to Photos & Geo-Target Allow People to tag photos of your place 29. Optimize Profile 30. About Section: Use Keywords 31. Photos: Add Description & Geo Target 32. Allow People to Tag Photos of your Place 33. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & Offers Strategic Call to Action with Landing Pages 34. Grow Facebook Likes/ Fans: Facebook Ads 35. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & Offers Strategic Call to Action with Landing Pages 36. Build Social Engagement 37. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & Offers Strategic Call to Action with Landing Pages 38. Provide Incentives for Check ins First 100 People to Check In gets free appetizer with meal Check in at register to receive 10% Off 39. Provide Incentives Offers 40. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & Offers Strategic Call to Action with Landing Pages 41. Strategic Landing Pages to Create Call To Action Strategic Landing Pages to Create Call To Action 42. Build Email List 43. Exclusive offers 44. Special Promotion 45. Summary What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 ways to Prepare for New Search Engine Now 46. Homework! Prepare Your Facebook Page for Graph Search Set a Goal and implement 2 of the 5 ways to prepare your Page 1. Optimize Profile 2. Grow Your Likes How Many Likes? What Time Frame? 3. Build Social engagement 4. Provide Incentives for Check ins/ Offers 5. Create Call To Action 47. Thank you! Contact Info: Laura DeMeo Tri-Ultra Media, LLC 732-859-4118 laurademeo09@gmail.com www.LauraDeMeo.com

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