5 ways to use content marketing for seo
DESCRIPTION
Content marketing is a lot more than the new link building! A compelling content strategy strengthens every aspect of your organic search marketing efforts, and vice versa. Standout content gets shared (hello social mentions, links, and exposure!), but it also raises the value of your site in the eyes of both search engines and (more importantly) your site visitors. Of course that means even more social followers, more readers and - you guessed it - more shares, more SEO, and more leads. Can somebody say snowball effect? And it doesn’t stop there. Great content should also nurture leads and help you make sales. Think strategically about how content marketing can improve nearly every aspect of your business. - Draw every possible benefit out of every piece of content. - Design a compelling, integrated editorial calendar. - Attract quality writers and keep them inspired. - Earn natural, high-quality links with every piece of content. - Consolidate all content efforts into a cohesive long- and short-tail SEO strategy. - Utilize content marketing to generate leads, nurture leads, and make sales. Content marketing + SEO go the distance. Together they attract leads and generate demand, find even more leads every day, nurtures leads, and produce lasting high search result rankings.TRANSCRIPT
5 Ways to Use Content Marketing for SEO
Presented by Nate Dame
CEO & Founder, SEOperks
What is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/
Why is content marketing growing?
http://richardbrenneman.wordpress.com/2012/03/05/charts-of-the-day-the-rapid-decline-of-u-s-newspapers/
Why is content marketing awesome?
One entertainment designer was hired by a new theme park with a $14 billion budget –because of her blog.
Opportunities Abound
• 1 million live viewers on Youtube• Biggest live web streaming event in history
Opportunities Abound
• Millions of views within 24 hours
• Video led to $7 million in funding
Opportunities Abound
Plus 212,000 Twitter followers, 31,000 on Google+…
For SEO, content does it all!
• Spiders crawl… content!
• Long tail
• Long term
• What goes viral? Content!
• Social shares
• Free press / free marketing
• Links!!
• Branding: Build trust, confidence, and warm & fuzzy feelings
• Nurture leads - turn every website visit into a top-of-funnel lead
• Sales!
And more!
• Attract leads
• Nurture leads
• Close deals
Old School
Brochureware website
PPC
Display ads
SEO
Blog
Social media
...
Blurring the Lines…
Brand Message
Blog, Downloads, Webinars
Social MediaSEO
Live Events
Where do you want to put your $$?
“Traditional” Tactics: Avg. Cost of Acquisition:
Paid Search $95.00
Contextual Ads $115.00
Banner & Display Ads $150.00
TV, Radio & Print Media $180.00
Brand Advertising $Unknown
“Inbound” Tactics: Avg. Cost of Acquisition:
Organic Search $15.00
Community / Forum Participation $20.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Video Content $70.00
Source: SEOmoz
Our powers combined?
Step #1: Create an Exciting Story to Tell
Marketo: The Power of Marketing Automation
Rackspace: The Cloud is Awesome
Know Your Market, Create Your Story
Who? Our story?
Platforms? Measurements?
Step #2:Generate Tons of Awesome Ideas
Then get organized.
Brainstorming Questionnaire
Centralized Editorial Planning
Centralized Editorial Planning
Step #3:Leverage Every Piece of Content for
Long-Tail SEO
Know Your Long Tail
Step #4:Earn Links (and Links and Links…)
How Content Marketing Earns Tons of Links
• Early stage: Influencer engagement
• Mid- to long-term: Subscribers/followers
