5 x hot mobile technologies presentation - zipgive
DESCRIPTION
ZipGive presents at nextMEDIA's 5 X Hot Mobile Technologies. Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.TRANSCRIPT
BENEFITS OF MOBILE FUNDRAISING
Over 23 millionWireless SubscribersIn CanadaActivatesTraditional Media
UnminedDemographics
Immediacy
Anytime / Anywhere
Text to Donate
SCOPE OF ZIPGIVE APPLICATION (Part 1 Donor Engagement)
Facebook giving application
Web based donation widget
Mobile website
SCOPE OF ZIPGIVE APPLICATION (Part 2 Ongoing Relationship)
Mobile list building
Connect via SMS
One day radiothon aired on over 50 radio stations
CASE STUDY
Listeners were prompted to Text ASTRAL to 45678 to donate $5 4,305 listeners made a $5 Text donation
Total raised from the radiothon was $21,525
Total cost of the program per year is $4200.00
400% ROI in one day
