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DESCRIPTION
EDC meets College GameDay. GameDay uniforms for the fans...TRANSCRIPT
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SEG
Travis Williams & Brian Harge
Company Proprietary and ConfidentialSEG Inc.
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THE PROBLEM
2012 1960
Licensed Merchandise Needs Change
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QUESTIONSTHE SOLUTION
~Brand of illuminating Merchandise
“GameDay Uniforms for the Fans”
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THE OPPORTUNITY
• 176M Collegiate Sports fans • 82 Million Collegiate Alumni
Distribution:
GameDay Events
Campus Bookstores
Alumni Bars
Traditional Sports Retailers
4.3B (Licensed collegiate merchandise *annually*)
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THE MAGIC
• Electroluminescent Panels
Thin, Malleable, Comfortable• Any Shape or Size• Sound Activated• Sensitivity Meter adjusts based
on decibel level.
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MARKETING
• Visibility
(Frats /Sororities)
Guerilla Marketing
Flash Mobs• “Light Outs”• Mascots Shirts
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THE COMPETITION
• Sports MerchandisersNone focus solely in our niche
• Potential Entrants
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MANAGEMENT TEAM
• Travis Williams –CEO / Founder
• BA –Florida State University
• MBA- UNLV• Phantom Fireworks
Operations• Sales, Staffing,
Advertising, Marketing
@SEGshirts
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MANAGEMENT TEAM
• Brian Harge –
CFO /Co-Founder• BS – UNC Wilmington• Financial Manager
/Analyst• PPI Inc.
@SEGBrian
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THE MONEY
10946216926
48612
Start-Up Costs Opening InventoryWorking CapitolOperating Expenses
Management 10KB-Plan Competitions 15KAngel Investor 150K
Total 175K
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THE MONEY
CONSOLIDATED INCOME STATEMENT (Dollars)
2012 2013 2014 2015
Sales 305,475 3,216,750 13,098,878 14,976,397
COGS 149,865 1,285,109 5,241,551 5,906,343
Gross Profit
155,610 1,913,641 7,857,327 9,070,053
Gross Margin
51% 60% 61% 61%
Operating Expenses
157,816 1,269,983 6,185,228 7,101,111
Net Income
(2,206) 661,658 1,672,098 1,968,942
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THE OFFER
150KConvertible Debt or Equity stake in SEG
Common Stock 70,000 sharesYearly Distribution
ROI: 20x
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THE FUTURE