5.1 | design basics. contrast they are important to remember. always. the principles simplicity...
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5.1 | Design Basics
Contrast
They are important to remember. Always.
THE PRINCIPLES
Simplicity
Harmony
Alignment
Proximity
• ContrastOne photo or area must be at least two times larger than the
next largest shape. Headlines should be obviously larger than other text.
• Harmony• Alignment• Proximity• Simplicity
.
THE PRINCIPLES
CONTRAST
Pantone Project, Paul Octaviours [IL]
• Contrast• Harmony
Every shape, color and font should be repeated at least once, usually more, on a design.
• Alignment• Proximity• Simplicity
THE PRINCIPLES
HARMONY
Les Miserables Movie
HARMONY
Lake & Sumpter MagazineDesign by Jaime Ezra Mark
• Contrast• Harmony• Alignment
Think grids. Think even spacing. Photos and text boxes should align even when on separate facing pages, otherwise known as a Double Page
Spread.
• Proximity• Simplicty
THE PRINCIPLES
ALIGNMENT
Lululemon
ALIGNMENT
Lake & Sumpter MagazineDesign by Jaime Ezra Mark
THE PRINCIPLES• Contrast• Harmony• Alignment• Proximity
Similar ideas, concepts or topics should be closer to one another than unrelated ones.
• Simplicity
PROXIMITY
Projectforawesome.comDesign by Karen Kavett
PROXIMITY
Design by Liz Rankin, Graphic Designer
THE PRINCIPLES• Contrast• Harmony• Alignment• Proximity• Simplicity
Unnecessary visuals and text are eliminated, no matter how much you love them.
SIMPLICITY
Starbucks Corp.
SIMPLICITY
Heinz Ketchup
TYPOGRAPHY• Watch the video “An Intro to
Typography” by Karen Kavett on YouTube.
• Review the following slides, taking notes so you can complete the scavenger hunt later.
TERMS
“SANS SERIF” literally means “without serifs.” Sans Serif type does not have feet on the letters.
Full of personality, DECORATIVE fonts should be reserved for headlines and should be used in moderation.
TYPE STYLES
SERIF fonts have little feet on them. In general, serif fonts are easier to read in long text blocks.
Traditional and classic, SCRIPT fonts are often difficult to read, so they should be reserved for headlines and used in moderation.
COMBINING FONTSAdd energy with contrast
TYPE SIZESType is measured in points.It is measured from the bottom of a descender to the top of an ascender.
These are all 36 point type.
With his head in his hands and the sweat coming down his face, sophomore Brandon Gonzales knew it was all worth it when he placed third in the district race. He finished with a time of 20:06 to lead the junior varsity team.
With his head in his hands and the sweat coming down his face, sophomore Brandon Gonzales knew it was all worth it when he placed third in the district race. He finished with a time of 20:06 to lead the junior varsity team.
With his head in his hands and the sweat coming down his face,
sophomore Brandon Gonzales knew it was all worth it when he
placed third in the district race. He finished with a time of 20:06 to
lead the junior varsity team.
With his head in his hands and the sweat coming down his face,
sophomore Brandon Gonzales knew it was all worth it when he
placed third in the district race. He finished with a time of 20:06 to
lead the junior varsity team.
JUSTIFIED ALIGN LEFT
ALIGN RIGHT CENTERED
TEXT ALIGNMENT
ASSIGNMENT
• You will find examples from the handout on-line. You will not be taking pictures. Find examples, copy and paste them into a Word document. When you are finished, email the assignment to me with your name on it. Please label each example.