52 questions your customers ask before buying
DESCRIPTION
Look inside the mind of your buyer along her journey to buying your product. The most basic form of Content Marketing is answering every question your prospect has from the moment she becomes aware of a need until she is a happy customer and advocate for your brand. This SlideShare will get you thinking about the questions you need to answer.TRANSCRIPT
52 Questions Your Customers Ask
Before BuyingAligning your Life Science
Marketing Content with the Buyerrsquos Journey
Letrsquos keep it simple
Content marketing can be thought of as the process of answering every question your prospect might have from the moment he or she recognizes a problem or opportunity all the way through to the sale and even post sale
Rather than starting with the final deliverables we want to make for our campaign wersquore going to start with the questions prospects ask
Wersquoll put every one of them into a list roughly in the order they might come up in the buying cycle
Then wersquoll divide them into stages of the buyerrsquos journey Awareness Consideration Evaluation and Delight
Your customers donrsquot think of these all at once and make a list But if they did it might be similar to what yoursquoll see here
Is this list is comprehensive No Itrsquos just a good starting point for planning the content yoursquoll need to move prospects to happy customers
Some of the questions will be the same regardless of your product and some wont apply Youll need to do some brainstorming to create the perfect list for your situation
Considering the questions (and the buyerrsquos journey) in this way will be valuable when you are thinking about exactly what content you need to create and how to easily repurpose it
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Letrsquos keep it simple
Content marketing can be thought of as the process of answering every question your prospect might have from the moment he or she recognizes a problem or opportunity all the way through to the sale and even post sale
Rather than starting with the final deliverables we want to make for our campaign wersquore going to start with the questions prospects ask
Wersquoll put every one of them into a list roughly in the order they might come up in the buying cycle
Then wersquoll divide them into stages of the buyerrsquos journey Awareness Consideration Evaluation and Delight
Your customers donrsquot think of these all at once and make a list But if they did it might be similar to what yoursquoll see here
Is this list is comprehensive No Itrsquos just a good starting point for planning the content yoursquoll need to move prospects to happy customers
Some of the questions will be the same regardless of your product and some wont apply Youll need to do some brainstorming to create the perfect list for your situation
Considering the questions (and the buyerrsquos journey) in this way will be valuable when you are thinking about exactly what content you need to create and how to easily repurpose it
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Rather than starting with the final deliverables we want to make for our campaign wersquore going to start with the questions prospects ask
Wersquoll put every one of them into a list roughly in the order they might come up in the buying cycle
Then wersquoll divide them into stages of the buyerrsquos journey Awareness Consideration Evaluation and Delight
Your customers donrsquot think of these all at once and make a list But if they did it might be similar to what yoursquoll see here
Is this list is comprehensive No Itrsquos just a good starting point for planning the content yoursquoll need to move prospects to happy customers
Some of the questions will be the same regardless of your product and some wont apply Youll need to do some brainstorming to create the perfect list for your situation
Considering the questions (and the buyerrsquos journey) in this way will be valuable when you are thinking about exactly what content you need to create and how to easily repurpose it
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Your customers donrsquot think of these all at once and make a list But if they did it might be similar to what yoursquoll see here
Is this list is comprehensive No Itrsquos just a good starting point for planning the content yoursquoll need to move prospects to happy customers
Some of the questions will be the same regardless of your product and some wont apply Youll need to do some brainstorming to create the perfect list for your situation
Considering the questions (and the buyerrsquos journey) in this way will be valuable when you are thinking about exactly what content you need to create and how to easily repurpose it
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Some of the questions will be the same regardless of your product and some wont apply Youll need to do some brainstorming to create the perfect list for your situation
Considering the questions (and the buyerrsquos journey) in this way will be valuable when you are thinking about exactly what content you need to create and how to easily repurpose it
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Some questions are explicit ldquoWill it work for my applicationrdquo is an example
Others arenrsquot asked explicitly but the prospect wants to know even if it is never spoken aloud
ldquoWhat does it (your product) look likerdquo might not be heard very often but you can be sure many customers care
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Awareness
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Consider the questions that we ask ourselves unconsciously on a daily basis Who isnrsquot looking to make their job easier or solve a nagging problem
What types of questions would draw people to your high‐level content such as a white paper or blog
Take a look at these suggestions and then add your own
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Awareness
1 What are the trends in my industry
2 Are there new regulations I need to know about
3 What are my options for solving X
4 Is there a better way tohellip
5 Who are the vendors that might help me solve this problem
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Consideration
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Once prospects become aware of a need they will ask the same set of questions with respect to more than one vendorrsquos solution
The answers to many of these questions can be combined in a single piece of content Think beyond a brochure Donrsquot forget about blogs SlideShares videos and interviews
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Consideration
6 What is your companyrsquos solution to this problem
7 How is your solution different fromhellip
8 What does the workflow look like
9 How was this developed
10 What is new about this
11 Who else uses it
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Consideration
12 How can it improve my productivity
13 How can it improve my data quality
14 How can it help make better decisions
15 How robust is it
16 What is the benefit of (feature)
17 What are the trade‐offs for (feature)
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Consideration
18 What does it look like
19 How big is it
20 Is it difficult to use
21 What skill level is required to use it
22 What do others use this for
23 What do others like about it
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Evaluation
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Congratulations At this stage the prospect has narrowed the choices and you are in the running These questions define the content necessary in your sales tools
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Evaluation
24 Will it work for my application
25 Can you show me data
26 What software is required
27 What other software is available
28 Are there accessories
29 How do accessories expandenhance performance
30 How are samples prepared
31 How is data captured
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Evaluation
32 Can I transfer my existing methods
33 Will it integrate with 3rd party products
34 Is it compliant with relevant regulations
35 How much maintenance is needed
36 How often is maintenance needed
37 Is this the right model for me
38 Can I get a demonstration
39 What do I need for a demonstration
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Evaluation
40 How much does it cost
41 Can I lease it
42 What is required to install it
43 What kind of warranty is available
44 Are parts readily available
45 How soon can I get it
46 Can I purchase online
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Delight
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Delight
Who isnrsquot nervous when they have made a large purchase Donrsquot miss the opportunity to make your customer feel great about the decision to buy your product
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Create a Welcome Kit that answers the questions they will have as soon as they take delivery
If problems pop up (as they sometimes do) having done this will smooth the path to resolution Your customer wonrsquot be worried about having made the wrong choice You will have a partner in addressing the problem rather than an opponent
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Delight
47 How do I get started quickly
48 How do I do routine maintenance
49 Can I get phone support
50 Who will service my account
51 How do I reach customer service
52 What other support resources are available (Forums User Groups etc)
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Developing your content marketing plan will not only save you a lot of time and effort now It will save you even more time in the future Your list of questions will change slowly over time if at all
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Launching a new product in the same line next year Yoursquove got a good start in front of you already
Some of the answers will be new or refreshed You might choose to create some content in different formats but the basic questions you need to answer are all right here
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
If you want more help email me and tell me what yoursquod like to accomplish with content marketing
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
If you found this information helpful please share it
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
Create a manageable content marketing plan to get more leads with less effort
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific
About Words 2 Wow Life Science Marketing LLCWords 2 Wow helps scientific companies build manageable content marketing strategies to generate and close more qualified leads Before founding Words 2 Wow Chris Conner led global marketing communications programs for Varian Inc Agilent Technologies and Thermo Fisher Scientific