藍海戰略

189
藍海戰略 錄 前言 致謝 第一部分 藍海戰略 第一章 開創藍海 第二章 分析工具與框架 第二部分 制定藍海戰略 第三章 重建市場邊界 第四章 關注全景,而非數字 第五章 超越現有需求 第六章 遵循合理的戰略順序 第三部分 執行藍海戰略 第七章 克服關鍵組織障礙 第八章 寓執行於戰略 第九章 結論:藍海戰略的可持續性與更新 附錄 A 藍海戰略案例縱覽 1

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  • INSEAD

    Antonio BorgesGabriel Hawawini Ludo Van der Heyden

    PwCBCG

    Frank Brown Richard Bair

    BCG Rene AbateJohn ClarkesonGeorge Stalk Olivier Tardy

    Jason Hunter Ji Mi

    INSEAD Subramanian

    Rangan Ludo Van der Heyden

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    Ron AdnerJean-Louis BarsouxBen BensaouHenri-Claude de

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    5

  • Quy Nguyen-HuySubramannian RanganJonathan StoryHeinz ThanheiserLudo

    Van de HeydenDavid YoundPeter Zemsky Ming Zeng

    Marc Beauvois-Coladon

    Francis Gouillart Gavin Fraser Wayne

    MortensenBrain MarksKenneth LauYasushi ShiinaJonathan Landrey

    Gabor Burt Junan JiangRalph Trombetta Shantaram

    VenkateshMiki Kawawa Volker Westermann Matt

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