5m-twitter myspace or flickr youtube
TRANSCRIPT
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Th e Five Ps of Marketing
2. Positioning know your cam pus users
3. Place know key areas to makeinformation available
4. Price know &p
romote card value5. Promotion know & use varieties of
advertising, promotion,sales and public relations
1. Product know your card & services
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Promotion = Visibility
Signage in cam pus buildings at service areas
Shirts and name tags for card office staff
Distribute card holders/ sleeves from card office
Listing in campus directory - paper/ online
Business cards/ Letter h
eadDisplay boards
Website
Copyright 2007 diglloyd.com
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Promotion = Visibility
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Promotional C h annelsTraditional or Industrial Channels:
Word of Mouth (1 on 1) Marketing Host or cosponsor events Newsletters (hard co py and online ) Pamph let/ brochure Campus Newspaper (ads & classifieds ) Alternative student publications
Direct mail Press Releases Posters/ FlyersWebsite
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Promotional C h annels
Non-traditional Channels:
Campus de pts & student grou psCampus TV/ radio broadcasts/video listings Internet/Interactive marketing
Website email Blogs instant messagingpicture-s haring music sharing Vlogs crowdsourcing wall-postings voice over IP
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Internet/Interactive marketingWebsiteemailBlogsinstant messagingpicture-s haringmusic s haring
Vlogscrowdsourcingwall-postingsvoice over IPwikis
Internet marketingWebsiteEmail
Interactive marketingemailBlogsinstant messagingpicture-s haringmusic s haringVlogs
crowdsourcingwall-postingsvoice over IPwikis
Promotional C h annels
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I nternet C h annels
Card Website &/or other cam pus Web pages & links
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Interactive E lectronicCh annels
email: creating & sending text communicationblogs: online journalinstant messaging: creating & sending instantaneous text
communicationpicture-s haring: s haring pictures onlinemusic s haring: s haring music onlinevlogs: video bloggingcrowdsourcing: problem solving with strangerswall-postings: posting commentsvoice over IP: broadband tele phone
wikis: modifiable reference webp
ages
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Social Media D efinitionSocial: tending to form coo perative and interde pendent
relations hipswith others of one's kind
Media: (plural form of medium): a channel or system of
communication,information, or entertainment Merriam-Webster OnlineSocial Media: - is not in t he dictionary
Social Media is also referred to as:User-Generated Content or Consumer-Generated Media
Channel of communication in w hich the user canparticipate by adding comments, instant messaging, or editing the story t hemselves.
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Traditional:D irect mail
Social Media D efinitionPromotional C h annels
Non-traditional Channels:Campus de pts & student grou psCampus TV/ radio broadcasts/video listings Internet /Interactive marketing
Websites email Blogs instant messagingpicture-s haring
music sharing Vlogs crowdsourcing wall-postings voice over IP wikis
SocialMedia!
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Social Media Applications
Twitter, MySpace, Flickr, YouTube, Facebook,
Blogger (blog), Wikipedia, Gather (discussion board ),
mobile phone email (generally using txt s pk), podcast
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Twitter, MySpace, Flickr, YouTube, Facebook,
Blogger (blog), Wikipedia, Gather (discussion board ),mobile phone email (generally using txt s pk), podcast
Linked in = staff & faculty connections
Social Media Applications
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I dea S h aring
Have you used t hese a pp lications at your sc hool?Twitter, MySpace, Flicker, YouTube, FacebookBlogger, Wikipedia, Gather, podcastingmobile phone emails (generally using txt s pk)
What did you do?
What worked for you?What were your c hallenges?
Did you overcome t hem? How?
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I dea S h aring
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Using Social Media
Why use social Media?
Visibility, connection and usage
Appeals to your users - students, staff,faculty ( Positioning & Place )
FREE! -Minimal Expense
Cross Promotion making other traditional &nontraditional c hannels more valuable
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Using Social Media
How do I use social media?
Social Interaction is Key
Be consistent in your postings Be Authentic
Be Creative/Be inventive
Play into the tastes of your audience(millennial generation & their parents )
Information should be interesting & useful
Cross Promote to build usage
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How do I use social media?
Social Interaction is Key
Be consistent in your postings Be Authentic
Be Creative/Be inventive
Play into the tastes of your audience(millennial generation & their parents )
Information should be interesting & useful
Cross Promote to build usage
Using Social Media
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Using Social Media
What could I post online?
Post testimonials and customer stories
Coupons and promotions Announce sponsors hips andco-s ponsors hips
Solve Customer Service Issues
Announce giveaways and s pecial events
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Using Social Media
What could I post online?
Post testimonials and customer stories
Coupons and promotions Announce sponsors hips andco-s ponsors hips
Announce giveaways and s pecial events(sustainability anot her millennial buzzword)
Solve Customer Service Issues
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Using Social Media
Some Tips
Experiment
Keep postings frequent & relevant
Connect with your users
Create value for your users
Remember to inform not advertise
Monitor your a pplications
Use caution when using txt s pk! Courtesy of n0idea Blog
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Personnel C h allenges
No marketing person availableanyone can use social media!
hire part-time/ temp marketing personutilize existing cam pus marketing c hannelsstudent interns marketing/ communications/graph ic design studentspartner with other cam pus de pts.use social media to connect wit hother cam puses card marketing!
Courtesy of n0idea Blog
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www.h arart . com
Financial C h allenges
Minimal or no marketing budgetnot vital for social networking, but helpful for cross promotionpartner with other cam pus de partmentspartner with campus/outside vendorsdo as muc h in-house as possibleunique, lasting, word of mout h (huge!)plan - cross promote wherever possible
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H elpful Websites
Social Media Marketing Bloghttp://www.scottmonty.com/
Online Referencehttp://www.wikipedia.org
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T NX = Th anks
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Contact I nformation
Alison Blomster
612-626-9907
H F :) & GL !