6 Unremarkable Yet Powerful Principles of Building an Online Business

Download 6 Unremarkable Yet Powerful Principles of Building an Online Business

Post on 11-Aug-2014

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My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002. While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business. For live blogging recaps of this session check out: - http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/ - http://feldman.org/blog/do-remarkable-work/

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<ul><li>by Darren Rowse Lessons of the Journey </li><li>My Confession </li><li>Were Not Alone </li><li>We live in remarkable times! </li><li>Chris Hunter bikeexif.com We live in remarkable times! </li><li>Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times! </li><li>Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times! </li><li>Success is more about DOING the things you know you should do than discovering the secrets you dont yet know. </li><li>1. Start </li><li>Dont wait until you know who you are to get started. The way you gure yourself out is by making things. Austin Kleon </li><li>2002 </li><li>2002 </li><li>Check out this blog </li><li>no experience no skills no history of sticking at things no money no network no time no idea no passions fear perfectionism My Excuses </li><li>Began Dissolving On Starting My Excuses </li><li>'Inaction breeds doubt and fear. ! Action breeds condence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie </li><li> readership book deal speaking invitations Starting led to opportunity income friendship authority and inuence </li><li>passions ideas vocation voice peace discipline Starting led to self discovery </li><li>Starting is a Mindset and should never be contained to a moment in time that you can tick o your to-do list [ ] </li><li>2002 2014 </li><li>2005 </li><li>might be the small thing in front of you your next big thing </li><li>2. Put Readers First </li><li>Who are your Readers? what are their ! needs problems desires challenges dreams fears goals language habits loves hates passions </li><li>Ge Clarity About the Change You Want to See In Readers </li><li>A blog has a maximum impact when people are left dierent as a result of reading it </li><li>1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions </li><li>Serve with information, advice, news, training, support, entertainment, community, education, inspiration etc </li><li>ego trac prot prole strategy content TEMPTATION </li><li>3. Usefulness is King </li><li>become a prolic problem solver </li><li>build problem spotting into your workow </li><li>build problem solving into your workow </li><li>Ultimately Usefulness Comes Down to the Change you bring in your reader </li><li>ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode condence </li><li>610,000 Visitors </li><li>4. Build Culture </li><li>My Successes and Failures Have Been Tied to Health of Culture </li><li>Success Culture Health My Successes and Failures Have Been Tied to Health of Culture </li><li>Success Culture Health My Successes and Failures Have Been Tied to Health of Culture </li><li>Success Culture Health My Successes and Failures Have Been Tied to Health of Culture </li><li>How to Build Healthy Culture </li><li>Cultures need leadership </li><li>Cultures need rhythm </li><li>2 daily blog posts 5 daily FB updates 1 weekly challenge 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School </li><li>730 yearly blog posts 1825 yearly FB updates 52 weekly challenge 52 weekly newsletter 5 holidays promotions 20+ ebooks over time </li><li>EPIC blogs are built on many little useful actions </li><li>Culture is built upon shared experiences </li><li>Whats Dangerous is not to Evolve Je Bezos Cultures need to evolve </li><li>Cultures grow around story ! </li><li>5. Create Meaning meaningful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value </li><li>Dont compete for the MOMENT, compete for MEANING. Brian Solis </li><li>Sameness of copy Emptiness in the like Disconnect between stories </li><li>The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds. Shayne Tilley </li><li>The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey. </li><li>Meaning leads to Trust, Authority and Inuence </li><li>6. Persist </li><li>put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority </li><li>put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority </li><li>put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value </li><li>put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value Evangelism </li><li>This is a marathon not a sprint </li><li>99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time </li><li>@PROBLOGGER Darren Rowse </li></ul>

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