6 Ways to Drop the Salesman Stigma

The word “sell” has become a scary one for prospective car buyers.

Car salesmen have earned a bad rap being pushy or having ulterior motives.

Phone skills and careless attitudes from sales teams cost dealers more than $400,000 in yearly revenue.

Your sales team has the opportunity…

Your sales team has the opportunity to turn this reputation around.

Drop the salesman stigma by teaching your team these important scenarios.

1. Your dealership doesn’t have the vehicle the prospect is looking for.

Don’t let that caller hang up!

Offer some sound advice on other cars that fit their needs.

Address the customer by name, and personally show them some features of vehicles in their price range.

No matter what, as for the appointment. A prospect will say yes 88% of the time.

2. You’re getting a high call volume when your team isn’t at work.

A shocking 39% of the calls coming into dealerships have never even reached a qualified employee.

Your team can’t help customers unless they’re available around the clock.

Have your staff forward after-hour and lunch break calls to their cell phones.

They can also set up phone routing that only sends calls to sales reps that are in the dealership.

3. Your salesmen have trouble getting a hold of customers again.

It’s important to avoid inconveniencing the customer.

Have your staff identify their customer’s preferred method of contact on the first phone call.

This could be email, phone call or even text message.

Ask the customer what days and time of day are best to contact them.

There are 3 more important ways to help drop the salesman stigma.

Learn more when you download the guide.

DOWNLOAD 6 WAYS TO DROP THE

SALESMAN STIGMA