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6WaystoUseSocialMediatoGetAcceptedtoCollege

(Andwhattoavoidsoyoudontgetrejected)

DeanTsouvalas

Editor-in-Chief

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Agenda

IntroduconsDefineSocialMedia6WaystoUseSocialMediatogetAcceptedSchoolsusingSocialMediatoconnecttoStudents&parents

WhattoavoidonSocialMediasoyoudontgetrejectedQuesons

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WhoWeAreStudentAdvisor.com,aWashingtonPostCompany,isthe

leadingallthingscollegeresourceforstudentsofallages

tofindthecollegesthatbestfittheirgoalsandneeds.

StudentAdvisor.comoffersfreeaccesstotrustedcollegeconversaons,collegereviews,collegecomparisonand

matchtools,planningguides,asocialnetworkofverified

advisorsandmore.

StudentAdvisor.comisaproudmemberoftheNaonalAssociaonforCollegeAdmissionCounseling(NACAC).

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SocialMediais

revoluHonizingthe

waystudents

engagewith

colleges.

Forthepast2yrs

theSAteamhasbeentracking

collegessocial

mediaengagement.

Thisthisistheonly

scienHficallysoundrankingitisnotan

opinionlist.

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UMassDartmouth

SocialMedia&CollegeAdmissionsStudy Sixty-onepercentoftherespondentsin2007-2008reportedtheyusedatleastoneform

ofsocialmedia.

Oneyearlater,85%ofcollegeadmissionsofficeswereusingatleastoneformofsocialmedia.

In2009-2010thatnumberroseto95%and Inthelateststudy,100%ofcollegesand

universiesstudiedareusingsomeformof

socialmedia.

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Followcollegesonsocialmediato:

Learnaboutcampuslife Readuponcurrenteventsattheschool AskquesHonsdirectlytoadmissionscounselors

Takevirtualtours Discoverwhatmakeseachcollegeunique Figureoutifitstherightfit

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1.GettoknowtheSchoolonFacebook

LiketheofficialFacebookpage

Learnabouttheconversaonsthatmaer

Seetheeventsoncampus Parentskeepuptodate

withcalendar

Incorporatethisinfointhe

applicaon!!!

(Essaysandinterviews)

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Facebook

MorehousehostsMorehouseMondays,whereadmi`edstudentscantalktouniversitystaffbyposHngquesHonsontheFacebookwall.

OberlinhasaFacebookfanpagecalledOberlinopefulsforhighschoolstudentsjustthinkingofa`ending.

FourSaintMary'sCollegefirst-yearstudents,feltliketheykneweachotherwhentheymovedintotheirroomat

Reginaall.Theyactuallyfirstmet"virtually"ontheSaintMary'sClassof2015Facebookpageanddecidedtobecomeroommates.

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2.SearchforaSchoolonTwi`er FollowyourprospecHveschool

Findoutwhatissuesma`er

sportscores,campusbeauHficaHon,

researchfindings

Learnwhatissuesareimportanttoyou

Learnashtags#

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Twier EmersonCollegehasmade

socialmediaintegraltotheireducaHonandhasallofBoston

usingthe#ESMhashtag

WilliamsCollegeusesthe#Williams2016hashtagtocreate

asocialcommunityofaccepted

students.

Macalestercongratulatesandconnectswitheverystudentwhotweetsthattheywere

acceptedtotheiruniversity.

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3.Videomadethecollegestar

StandoutfromthecrowdmakeavideoapplicaHon

Whyyouwanttogototheschool ExtracurricularacHviHes AddiHonalrecommendaHons

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YouTube

WatchaClass SearchforvideosonstudentacHvitygroupsto

learnwhattheyarelike

ThePraInstuteallowsanyone,including

prospecHvestudents,towatchguestlecturesandclasses

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4.Google+,Pintrest,orFlickrYourWayIn

Learnaboutaschoolor

Showoffyour:

WriHngskills ighlightyourvolunteerism

CreaHveSideAthleHcTalent TheCommonApplicaonand

UniversalCollegeApplicaonboth

provideaspacewherestudentscan

linktoasite!

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Pinterest

MarqueeusesPinteresttogiveprospecHvestudentsacomprehensivepictureofwhatlifeislike.

TexasA&Msuggestsschool-themeddecoraHonsforincomingstudentsrooms.

ArizonaStatehasanenHrepinboarddedicatedto

engagingprospecHvestudents.

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Google+ DukeusesGoogle+tohost

hangouts,orvideochats,withprospecHveandacceptedstudents.IfyouhaveaquesHonaboutlifeatDuke,

youcanpostitinthechatandarealadmissionsprofessionalwillanswerlive.

Manycolleges,includingYale,NortheasternandUniversityofMichiganuseGooglee-mailaddresses,whichmeansallstudentsandfacultyalreadyhaveaccountsonGoogle+.

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Flickr

VanderbiltgivesprospecHvestudentsanideaofwhatstudentlifeislikewiththeir365projectwhichpostsadifferent

pictureofsomethingatVanderbilteachday.

GeysburgCollegepostsphotosoftheirorientaHon

sostudentscanhaveanideaofwhattheirprogramswillentail.

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5.DiscoverStudentBloggers AblogisafantasHcplaormtolearndirectlyfroma

studentspointofview.

JohnsHopkinshasover25differentstudentbloggers.

Theseblogsarenotedited

bytheadmissionsoffice.

OCUisoneofthefewschoolstogiveparentsof

studentstheirownblogs.

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Tumblr

UniversityofChicagohasanAdmissionsTumblrwheretheypostpicturesandvideosofstudentlifeoncampusandtakequesHonsfromprospecHveapplicants.

UniversityofDelawareusesTumblrforstudentbloggerstoconnectwithprospecHvestudents.

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6.ItsCooltobeSquare

ImpromptucollegetoursuseFoursquare

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Foursquare

HarvardusesFoursquaretohelpvisitorsseecampus.TheyhaveHpsoneverymajorbuilding

andlocaHonand62thousandfollowers!

UniversityofOregonusesFoursquaresoprospecHvestudentscangiveself-guidedtoursofcampus.

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1.DontASKtobeGoogled

Avoidhavinginappropriateusernames: i.e.BabyDollKi`en4

UseanappropriateE-mailAddress Wouldyouwantadmissionofficerstocontactyouat

sexyki`en@example.com?Anemailaccountlikethatbegsthe

admissionsofficertoGoogleyou.

Alwaysputyourmostprofessionalselfforward;whenindoubt,useanemailformatsuchasfirstnamelastname@example.com

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2.UseSocialMediaRESPONSIBLY

Studentsneedtounderstand:Ifitsonline

ANYONEcanfindit

StudentsshouldkeepALLpostsGrandmafriendly:

Foullanguageandindecent

picturesshouldbeavoidedenHrely.

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3.PrivacyPlease

Ifyouputitonline,anyonecanfindit1. OnFacebook,visitprivacysengs2. OnTwi`er,visittheeditmyprofile

page(ontheprofilepagetab),then

scrolltothebo`omandmakesurethatprotectmyTweetsisselected.

Youllhavetomanuallyapprove

anyonethatwantstoviewyour

Tweets.

3. OnYouTube,makeanyvideosthatyouwouldntwanteveryonetosee

privatewhenyouuploadthem.

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QuesHons

MoreaboutStudentAdvisor

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FreeRegistraHonPersonalizestheCollegeSearch

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Easilytrackthelatestreviewsandquesonsabouttheirtopchoicecolleges.

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Discovercollegesbasedon

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Comparedataforupto5collegesside-by-side.

EasilyaccessVerifiedAdvisorsandstudent

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CollegeReviews

StudentAdvisorhasreviewsforthousandsofschoolsfrom

students&alumni.

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website.Reviewersgivehonest

insightonstudentlife,campus

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