60 Day Marketing Renovation

Grow your business NOW!

Week One: Clarify Your Message

What is your current message? Is it working? Could it be improved? Does it speak to value? Is it brief? Is it memorable?

Week One: Clarify Your Message

What do you do? Who do you do it for? How do you do it?

(Company Name) offers (products/services)for (target market), our company (benefit)ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.

Are you unique?

Week Two: Share Your Message

Test it Is it true? Will it stand the test of time? Get feedback from trusted sources

Create your 20 second commercial Send it to me

michelle@michelleneujahr.com Include your message on everything

Will they listen?

Week Three: Define Your Market

Who is the RIGHT client? Who do you like to work for? Analyze your current clients▪ What do they have in common?

Analyze the competition▪ Who do they work with?

Analyze your products/services▪ Who does your product attract?

Week Three: Define Your Market

Define demographics Age, gender, location, income,

education, etc… Define psychographics

Personality, attitude, values, lifestyle, etc…

Test your target Analyze size and ease of reach

Who is your target?

Week Four: Engage Your Market

Get your clients excited! Be congruent Be consistent Be creative Be compelling

Will they engage?

Week Five: Branding

Set yourself apart from the competition

Brand = what makes you unique Define your USP (Unique Selling

Proposition)▪ What makes you different from your

competitors? Analyze your brand▪ What is your brand?▪ Is it saying what you want it to?

Will you stand out?

Week Six: Networking

Building relationships Network regularly

Throw your net wide Create a networking plan

Work with your personality Find places to network that you enjoy

Follow-up Create a plan and use it EVERY time

Will you connect?

Week Seven: Business Development

Keeping the pipeline full Hot leads, warm leads and cold calls Follow-up plan

Building your list CRM Online tools Social Media

Tracking

Will they come?

Week Eight: Customer Care

Build customers for life Keeping them as fans

Customer care strategy CRM/Contact plan Client Appreciation Testimonials and referrals

Will they follow?

Low-Cost, No-Cost Marketing

Be newsworthy TV, Radio, Internet

BE your business Look & Feel

Use Social Media Send Cards Community Service Partner with others

C0-Market Offer FREE

seminars

Build expert status Publish articles

Host events Get a intern

Local colleges Gather testimonials

Keep it fresh Write a case study Watch competitors Brainstorm

www.renovateyourorg.comTake the 60 Day Marketing Renovation Challenge