6.1.skip basiel, mike howarth, 360 degree learning
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WorkBasedLearninge-Journal,Vol.9,No.2.b,(2020)
137
A360degreelearningenvironmentforuniversityonlineteaching
ANTHONY'SKIP'BASIEL*
QueenMary,UniversityofLondon,London,UK
And
MIKEHOWARTH†
MiddlesexUniversity,London,UK
Thepaperisasequenceofmethodstoinformcompetentonlinevideoconferencing(webi-nar)teachingresourcesforuniversitiesrushingtomeetlearningeffectiveprovisioninthecurrentCovidcrisis.
TheauthorsconsiderMoore'sTheoryofTransactionalDistance(1970),withthefocusofthetheoryondevelopingautonomyinthelearner,maystillberelevantasatheoreticalguidetoarapidgrowthindemandforonlinelearning,despiteoriginallybeingappliedtotraditionalpaperbaseddistancelearning.
Ensuringautonomyoflearninginthetheory'sapplication,mightneedaWHAT,HOW,WHY,analysistoencouragetheself-managedfocusofwebinarPresenters,Facilitators,Partici-pantsandstakeholderstobeinformedandawarefromsmallPowerPointprojectstolarge-scaleconferences.
Thehome-distancelearningenvironmentoftheautonomouslearnerisnowquitedifferenttothatenvisagedinMoore'stheory.Participantsnowhaveabroadcaststudiointheirhome.Theauthorssuggestabaselevelofhardskillsoftechnicalnatureandsoftskillsofperfor-manceandengagementarerequired.
ManagingcomplexonlineeventsarealsonotafeatureofMoore'sconceptoftheautono-mouslearner.Thereforea‘Fishbone’analysisisproposedtoshowtheprocessofidentifyingkeyissuesandquicklyresolvingsolutionsthatmayarise.
Lookingtothefuture,theauthorsseethepotentialforavirtualonline360*Classroom.TheWebinarcouldquicklyevolvetouse3DVirtualRealitytechnology.OneapplicationmightbetorealisethetraditionalSocraticMethodofhigherlevelthinkingaccessibletomanyinavir-tualonline3Denvironment.Theconflationoftechnologyandeducationalobjectivesarecomplex,butmaynowbemanagedwiththemethodssuggestedinthepaper. *Correspondingauthor:Anthony‘Skip’Basiel.Email:[email protected]†Correspondingauthor:MikeHowarth.Email:[email protected]

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Finally,aTransactionalDistanceToolkit,isexploredasaquickandeasymethodofplanningthestructureandorganisationofawebinarandawithitsinbuiltvisualisationsareawaytoassesstheeffectivenesslearnerautonomy.
Keywords:onlinelearning,webinar,learningtheory,virtualenvironments.
Introduction
Teamwork,wetaketheview,istheessentialcomponentinacrisis.Stakeholdersquickly
recognisethenatureanddegreeofbeingself-directedinthesesituations.But,goodwill
mustbemaintainedandnurturedandatadistance.Themethodsinthepaperprovidea
clearplanofresearchanddevelopmentofwebinarinteractionguidelinesbasedonatheo-
reticalfoundationtailoredforaneLearningteamworkingtothesesituations.
TransactionalDistance
Whatis‘transactional’?Dewey(1949)explains‘transaction’inaneducationcontext,asthe
individual’spatternofbehaviourinanenvironment.AccordingtoMoore(1997),thesepara-
tionbetweenthese[stakeholders]issufficientlysignificantthatspecial[engagement]strat-
egiesandtechniquesareneeded.
ThesetheorieswereproposedinthecontextofanalogtechnologiesofradioandTVofthe
correspondencedistancelearningmodelsofthetime.However,theyareveryrelevantto
thevirtual2Dspaceofthedigitaltransactionalwebinarofthepresent:particularlythecon-
ceptoflearnerautonomy,responsibilityforowningtheprocessesandoftheirknowledge
acquisition.
WHATelementscompriseasuccessfulevent
Thesectionbeginswithtechnicalcomponentsandmovestoexaminethestakeholder’spro-
files.Forexample,isthereaclearmodeloftheexpectationsoftheParticipants?Istherean
inherentexpectationfortheinteractionstobeidenticaltoaface-to-facediscussion,class-
roomlecture,seminardebate,role-playenactment,orunstructuredbrainstorming?These

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expectationneedtobeexplicit.Theybecomethecriteriaandabenchmarkin‘transactional
webinardesign’.
WHATWebinarComponentsAffectLearning
Generaltechnicalelementsofmostwebinarsystemsincludessound,video,livetextdiscus-
sion,screenshare,recording,andfeedbackorparticipationsurveys.
Audio:Theaudiocomponentisthemostimportantpartofawebinarcommunication.
Withoutclearsound,Participantsstopthesoftwareandreverttoaphonecall.Thesolution
istoensuretheyusethe‘audioset-upwizard’microphonetesttoconfirmthesoundlevels.
Theessentialcheckmustbedonewellbeforetheliveeventtoavoidthe‘can-you-hear-me’
problems.Aheadsetwithearphonesandmicrophonemaybeawaytoavoidaudiofeed-
backorecho.
Video:Videotakesupbandwidth.Frequentlyitisnotessentialtoseethespeakerortheau-
diencetoaddvaluetotheevent.AlternativesincludefacilitiestoonlyshowvisualsofPartic-
ipantsthatspeak,limitingviewsofParticipantstotwoorfourinalargegroup.Astillimage
ofthespeakerinthecornerofthePowerPointslidesasanalternativetothelive‘talking-
head’maysuffice.Technicallyonlyonechannelofaudiocanbetransmittedatatime.It
mayberecommendedthattheaudienceissetonmuteaudioandvideoatthestartofthe
session.
Butwhatisthepsychologicaleffectgothesecontrols.BecausetheParticipantsarenotnec-
essarilyincontrol.Alongmeetingisextremelytiring.Itispossiblethatindividualsareex-
posedtoscrutinyasneverbefore.
Text:Textchatmaybeasafer,disciplinedmethod.CertainlysomeParticipantsarediscon-
certedbybreak-outsessionsiftheyarenotfamiliarwiththeprotocols.
Theprotocolsformeetingsmightnotbeascasualandinformalasthetechnologiessuggest.
Forthesereasonsprudent'Beforetheevent'planningontheinvitationwebinarregistration
oremailinvitationtheQ&A(Question&Answer)protocols.Willquestionsbeaddressed
duringthesessionoronlyattheend?Thetextchatdiscussioncanbecopiedandpastedin-

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totheeventFAQfrequentlyaskedquestionsresourcepage.Built-incautionsuchassilenc-
ingmicandhidingvisualbeforesessionsstartareavailable.
ScreenSharing:Screensharingisapowerful'showandtell'tool.Unfortunately,thefeature
demandsbandwidth,soactioncansloworstall.Apre-recordedvideomaybeabetter.Also,
anaudiencemightbegivenanoptiontodownloadthevideopriortotheevent.
RecordingWebinars:Eventrecordingisanexpectedserviceforanyonewantingtoreviewa
sessionorwhomissedthelivewebcast.Inabusinessmeeting,asummaryoftheaction
pointscanberecordedforthenextagenda.
Recordingscanbeeditedtocreatealastingtrainingresource,tellastory,createmarketing
andpublicity.Usingmorethanonecamerabesidethescreencaptureallowstheteaching
resourcetogiveadifferentperspectiveonthesubjectmatter.ThePresentermaydoan
‘overtheshoulder’pointofview(POW)recordingofthewebinar.Theresourcecantakeon
amoreengagingtone.NewtechnologysuchastheBlackmagicATEMMiniPro(2020),
makeslivemulti-cameraconferencingwhilerecordingmulti-camera.
TowardsAutonomy:AwarenessofHardandSoftSkills
Thediscussionsofaridentifiesthevarietyofmediaandpotentialforcreativeopportunities.
Nextaresomesuggestedsolutionsforessentialhardtechnicalandawarenessofsoftper-
sonalskillsforprotocolsfromasimpleonlineroomsetupandforexpectationsofPresent-
ers,FacilitatorsorParticipants.
Organisingthehome-distancelearningenvironment
Thereareaseriesofhardskills,tricksofthetrade,whichhelpbringthewebinarmodel
alive.Theorganisationandlayoutofthehomeroomneedsthinkingaboutcarefully.

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Figure1Presentersetup-legendbelow
Red:Visuals
1Laptopateyelevel,screenvertical,recordingscreen
2Boxorbooksonhandforraisingthelaptopduringonlinesessions
3Camerausedforto-cameraintroductionswhichhighlightkeyteachingpointsandforend
ofsessionsummary.
Blue:LightingControl
1Curtain
2Blind
BothcreateaslitoflightontothePresenter'sfacecontrollingavailabledaylight
3LitePanelbacklighttolightenupbackgroundbehindPresenter.
4Mainlightforrecordingvideoatthebigscreen.
Green:Scripting
YoumayprefertoprepareintheformofscriptwritingusingtablesinPagesorWordto
structureyourmessage(2).Thescriptingprocessisveryrewarding:reflective,anexercise
turningwrittenconceptsintospokenEnglishusingvisualised,graphic,languagethrough
severalscriptiterations(3)endinginabulletpointlistonasmallcard.Buttomaintaineye
contactinyourpersonalconversationwithindividuals,thecardisunderthelaptopcamera
(1).Unlessthescreenisshared,useitasanautocue.

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Thespokenstyleofwritingcomeswithpractice.MosttalkonradioandcertainlyTVis
scriptedinsomeformandflippingfromwritingformaltoinformalspokenEnglishandback
againisaveryvaluableskill.TheabilityoftheApplepeninPagesonaniPadPro(2020)isto
recordvideoinavarietyofsituationssuchascreatingfigure1above.Addingaudiocom-
mentaryandannotationsontopoftextisnowapossibility.
Black:Videoproduction
CreatingasimplevideoisnowtechnicallyeasiertoachieveusingMediaVideoPlayerand
Quicktime.AlecturercaneitherspeaktocameraorusescreencapturetorecordaPower-
Pointwithanaudiosoundtrack.But,todobothatthesametimeneedsspecialsoftware.
1)Notethethingreenrectangleonthescreen.Thisistheboundaryoftherecordingareaof
thescreenthatcanbedefinedofiShowUInstantMacsoftware(2020)usedmainlyingam-
ing.Ineducation,thepotentialismuchmoreexciting:insidethegreenarea,thePresenter
canrecordthemselvesfull-frame,partframe,orswitchtograbthescreenviewduringre-
cording.Bysettinga(16:9aspectratio)theoutputvideowillbeintherightformatfor
onlinetransmission.But,significantly,aPowerPoint,apre-preparedvideoorliveextravisu-
alsfromaniPhoneforexampleofclose-updetail,canbedraggedintothegreenarea-all
onthefly!
2)ThevideoeditingsoftwareisFinalCutProbutanysimplepackagewilldototidyupthe
componentsrecordediniShowUInstant.
3)Aslopeisforscripts.Narrationscanberecordedtothecomputercameraandsoundus-
ingthescriptonscreenasanautocue.Analternativeisreadingthescriptintoasmart
phone.TheiPhoneusingVoiceMemos,outputsaverygoodqualitycloseupsoundbecause
ofthemicrophones.Thesoundfilecanbeimportedintothevideo.
Figure2Selfiesbecomeserious

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SoftSkillsScreenpresenceisasubtleart.Theassumptionthatgivingalectureonlineisa
doddlecomparedtothecollegetheatreneedscarefulassessment-unlessyouarereally
goodatit:timedisappears,cogentargumentbecomesendlesswaffling,yourfavouriteedi-
fyingstorymaywellbecomeanin-your-facefullcolourflop,largelybecausesoftskillsthat
workintheconfinesofasmallscreen,areignored.
Itiseasiertodescribethanperform,thefivefactorsofheight,distancefrom,horizontalpo-
sitionandangleofscreenandyourbackgroundallhaveasignificanteffectoftheaudience
andillustratedinFigure2.Thesearedescribedinaseriesofembodiedmetaphors,theshort
handlanguageofthecameracrew:headroom,fallingoutofthescreen,havingdepth,being
intheframe,theopendooristhemetaphor'futureopportunity'.Thinkingspaceisthearea
tothesideofthespeakerswhenamoreinformalconversationallevelofengagementisre-
quired.Thisarea,where'mindsmeet',isspacefilledduringthediscussionofideasinarest-
fulvisualscene.TheexampleinFigure2mightbetoobusy.Thelampandbunchofflowers
arestandard'props'.Yourbackgroundismoreimportantthanyouthink.Awarning,bed
furnitureisabigno-no.
Thesesoftskillsforlecturersasanactororperformerworkingonlinemayappearirrelevant.
Therearemanyreasonswhyacademicsdislikeanythingtodowiththisapproach.ButMi-
chaelCaine'sfamousTVmasterclass(1987),mayprovideinsightsforanyonecontemplation
ateachingcareeronthesmallscreen.
WebinarStakeholders:KeyActorsinTransactionalDistance
Whoarethekeyactorsinawebinar?Webvideoconferencingeventsmayinclude:Host,
Presenter,livetextFacilitators,Participantsasindividualssmallorlargegroups.Weargue
thatthemetaphor'actor'istakenseriously.
ThewebinarHostownstheaccountonthesoftwarecloudplatform.Thismaybeinanyof
thecurrentpopularsystemssuchasMicrosoftSkypeinTeams,Zoom,WebEx,AdobeCon-
nect,GoogleHangouts,GoToMeeting,AmazonChime,etc.Two-waycommunicationfrees
upthelimitationsofone-waylivewebcastseeninYouTubeorlivestreamingservices.The
webinarHosthastheflexibilitytocontrolthewebinarspacebysettingaccesspermissions,

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andtounmutemicrophonesandvideo.Somesystems,suchasAdobeConnect,havescreen
layoutsthatcanbeadaptedforlocationofthePresenter’svideoslidesortextchatinside
theframeworkofthesoftwarewindow.Inalecture-stylewebinar,thePresenterspeaks
whileshowingPowerPointslides.ExperiencedwebinarPresenterscanengagetheaudience
bypacingthedeliveryoftextandgraphiccontentwithopportunitiestorespondtoques-
tionsviatextchatorpolingtools.ThewebinarFacilitatorisperhapsthemostimportantrole
bylinkingthePresenterandaudience.TheLearningandSkillsGroup(LSG2019)ofLondon,
UKfacilitatedbyDonTaylordemonstratesagoodbalanceofcontentdeliverywithaudience
contribution.
IthelpstoconsidertheFacilitatorandPresenterasKeywebinar'players'andtreatthemas
'actors'eveninaremotelocationandnolongerfacingthelecturehall.Eventhoughtheau-
diencefallsintothreecategories:a)individualsb)smallgroupsonlocationc)largegroups
onlocation,everyparticipantactuallyexperiencestheeventasapersonalface-to-faceen-
counterwiththewebinarplayers.Treattheaudienceasindividuals,personallyrecognise
theirveryfirstloginwithagreetingandincludeanotheridentifiersuchasthebusinessor
organisationorlocation.AFacilitatorworkingwiththePresenterishelpfulforfollowingrea-
sons.
1The'actors'atthekeyboardsuddenlyhaveaheavyresponsibility,theaudience
experiencesthePresenterandtheFacilitatortalkingpersonallytotheminfullscreen
realityafootortwoaway.Anysmallmovementexpressionglanceismagnified.
2WeidentifytheFacilitator'sroletoincludethatofmoderatororspokespersonfor
thegroup.TherolethenspecifiesafunctionthathelpsmanageeventssuchasaPre-
senternaturallyglancingoutofthescreenwindowthatcancreateconcernforevery
participant.
3QuestionsforthePresentertobedirectedtotheFacilitator,toensuretheemo-
tionalloadofthePresenterisminimised.Questionsmightbehandledbyastillima-
georavoiceorjusttextappearonthewebinarscreen.
4TheFacilitatorshouldbefluentinthelanguageofthePresenter.

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HOW:Designinglearningwithtransactionaldistanceinmind?
Thetechnologyshouldnotdrivethepedagogy,Thorp(1989)remindsus.Ourresearch
frameswebinarinstructionaldesigninamatrixlinkedtotheleveloftransactionaldistance
(rangeofstructureanddialogue)towardsthelearnerbecomingmoreautonomous.
Figure3WebinarDesignSpectrum
AnExample:applyingToolkitguidelinesforinstructionaldesign
A‘talkinghead’PowerPointpresentationwithQ&Aattheend,followedbyanonlinequizis
atraditionaldesignmodel.Forexampletotrainstaffonusingafireextinguishercorrectly
therearedetailedstepstofollowandshort-termrecallisrequiredforaspecifiedconclu-
sion.
Thesametaskinarole-playwebinar,withthePresenterandFacilitatorprovidingaudience
memberswithascripttoread,canactoutareal-worldsituation.
Avideoofthetaskmayportrayerrorsorgoodpracticewithstudentsdiscussingpossible
alternativesasafollow-upactivity.SuggestedsolutionscanalsobegivenbytheTutor.
Insmallgroupdiscussions,thePresenterandFacilitatorcancreatevirtualbreakoutrooms
tosendParticipantstoanalyseacasestudy.Eachgroupmayreachdifferentorcreative
conclusionsbasedupontheirtacitandpriorknowledgebetweentheteammembers.Re-

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cordingsofmeetingsummariescanbeavailableforreviewafterhearingallofthesolutions.
Thecasestudyresourcemayhaveasampleresolution,butamultiplechoicequestionwith
answeracombination(c)a+b)couldaddressthefactorsunderconsideration.Negotiating
withtheteammembersandpresentingrecommendationssupportedbyevidenceinthe
webinarsummarydevelopscommunicationskillsneededforvirtualteams.
Finally,akeypotentialinwebinardesignistopromoteautonomouslearning.Forexample,
usingscenarioswithnofixedoutcomebutaseriesofoptionsrequiringacreativeapproach.
Thewebinarformatprovidesasettingwhereteammembersmaygainanunderstandingor
eachother’sperspective.Eachcontributiontotheargumentleadstoaninnovativerecipeof
ideasandactions.Klaxon(2020),aFrenchwebinarsoftwarecompany,hasaninteraction
modeltofostersmartteamwork.Thesequencestartswithavotebyteammembersonthe
projectproblemorresearchquestion.Throughthisfirststageexchange,profilesofthe
groupareestablishedtoidentifyanyskillorknowledgegaps.Next,anideassessionpro-
videsopportunitiesforgeneratingaresolution.Finally,asurveyisdonetogatherevidence
toassessthelearningoutputsofthewebinar.Allofthesewebinarmodelsusea2Dinter-
facetocommunicatereal-life3Daudio/videodata.
Thenextsectionisanexplorationofa3Denvironmentasanimmersive360*3Dexperi-
ence.
ATheoreticalUnderpinningfor360*ImmersiveFishbowlWebinarDesign
ASocraticdiscussionor'fishbowl'modelisproposedbytheauthors(Basieletal.2020)for
thenext-generationofwebinardesign.
Immersivewebinarsusingablendof360*webvideoinconjunctionwithmobile
smartphonescreateavirtuallearningenvironmentfortheSocraticMethod.The360*soft-
warefacilitatestheSocraticmethodofcooperativeargumentativedialoguebetweenindi-
viduals,basedonaskingandansweringquestionstostimulatecriticalthinkingandtodraw
outideasandunderlyingpresuppositions.The‘SocraticEffect’ofthe'fishbowl'webinarde-
signencouragestheparticipanttorethinkanideaafterhavingtheirpreviouslyexistingun-
derstandingdiscardedonthebasisoftheirownanswerstoquestions.Theorganisationis
outlinedinfigure4.

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The360*ImmersiveFishbowlWebinarDesign
Theimmersiveblendedlearningmodelknitstogether:360*video,mobilesmartphonevid-
eoconferencing,alocaldigitalvideocamera,voice-to-textsoftwareforauto-transcription
andawebinarHostplatform.
Figure4the360*ImmersiveFishbowlWebinarDesign
Theface-to-face‘fishbowldiscussion’isasmallcentralgroupofLocalExperts[LE]sittingin
aninner(red)circlewithaLiveHost[LH]usingtheirmobilephoneasavideocameraand
microphonetointerviewtheExperts.TheHostswapsthevideocamerafromviewingthem-
selves,whenactingasMasterofCeremony,toshowingtheExpertspeaking.
WebinarParticipantsusingsmartphonestorecordthemselvesusingnewsjournalismmeth-
odsduringtheteachingevent2D‘Meta-Film’approach(Basiel&Howarth,2017),nowap-
pliedina3Dsituation.Itseestheinner-and-outercircleactors[LA]beingactiveParticipants
ina360*'unconference',usingtheirmobilephonestorecordeventsfromtheirownper-
spective.Thesevideosaresharedinsocialmediaplatformstopromotetheconferenceand
developanonlinecommunityoflearners.
Inthecentreofthecircle,therearetwocapturedevices:

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1. 360*videocamera<3D-R>–Adevicethatfirstrecordstheintroductionbeforethe
liveevent.Thenrecordsthefishbowldiscussion.
2. Omnimic<OM>–Thedevicecreatestwooutputs.First,themainaudiofortheLive
CameraMan[LCM]whoproducesthemainscreenoftheevent.Second,theaudio
isfedintoalivevoice-to-texttranscription<V2T>.
Textoutputcreatesatagcloudsummarygraphicofthetranscript.Textcanbeusedasthe
databaseforanAIchatterbotdynamicFAQresource.
TheeventLiveFacilitator[LF]isakeyplayerinthemodel.Theysitintheinnercircleandact
asmoderatorfortheHostandremoteaudiencevirtual[VA]members.Thisinteractionis
mediatedsilently,atfirst,bylivetextchat[LTC]discussion.AstheLiveFacilitatorfindsques-
tionstoaddtothediscussion,theygivetheVAmembervideoaccessandturnofftheir[LF]
self-video.
Theprojectorscreenlayoutdiagraminthebottomleftcornersuggestshowtheeventmay
lookonlinetothevirtualaudience[VA].Theliveeventisprojectedonabigscreensothe
face-to-faceactorscanseethevideooftheentiregroup.
Theeventusesinteractivewebinarelementspreviouslydiscussedsuchaswhiteboardmind
maps,voting,surveys,andpolling.Theseactivitiespromoteevaluationoftheeventsuccess.
Nextiterationsofthe360*fishbowlmodelincludesuseofvideodrones(2020)andreplaces
theinner-circlepeoplewitha360*monitorsmodel(2020)whenitisnotpossibletomeetin
personsuchassocialisolationduringtheCoronaviruspandemic.
A360*meetingduringtheCoronavirusin2020ismaybeacontributiontocreativesolu-
tionstothesituationofself-isolation.
Aweaknessoftheopendiscussionmodelisthatthewebinarcanbecomechaotic.TheLive
Host/LocalFacilitatorcanjuggletheflowoftheinteractions,butthelargertheaudiencethe
moredifficultitistochoreographtheonlineevent.Letaphysicsprinciplecalled
py‡(2020)beappliedtoguideusthroughthewebinarmayhem.Entropypredictsanysys-
temwilltendtowardsdisorder,ratherthandevelopasystematicstructure.Forexample,ifI
‡https://www.quora.com/What-is-entropy-4

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haveacontainerwith20gamedicethatIthrowacrossthetable,thegroupingpatternswill
berandom,nottidy.Theprobabilityofthediceformingapyramidisverylow.Instead,
theremaybenoevidentpattern.Someofthedicemayclustertogether,whileothersare
isolated.
Anexampleof‘Learningentropy’occursintheunstructurednatureofbrainstormingina
webinar.ThecreativeprocesscanbesteeredbytheHost/Presenterthroughthetechnical
featuresofthewebinarsuchaslimitingparticipantvideoandaudiotransmission.Questions
andcommentscanberedirectedintothelivetextchat,butthatcanalsobecomechaotic.
Isthereawaytofunneltheinteractionsofthewebinarwithouttoomuchcontrolfrom
theeventorganisers?
AfishboneorIshikawadiagram(2020)isawaytoconductacauseandeffectanalysisfora
brainstormingsession.Thediagram-basedtechniquecombinesbrainstormingwithmind
mappingtoconsiderallpossiblecausesofaproblem,ratherthanjusttheobviousones.Ac-
cordingtoMindtools.com(2020),‘Whenyouhaveaseriousproblem,it'simportanttoex-
ploreallofthethingsthatcouldcauseit,beforeyoustarttothinkaboutasolution.Then,
youcansolvetheproblemcompletely,firsttimeround,ratherthanjustaddressingpartofit
andhavingtheproblemrunonandon.’Afishbonediagramcan:
➢ Discovertherootcauseofaproblem,
➢ Uncoverbottlenecksinyourprocesses,
➢ Identifywhereandwhyaprocessisnotworking.
Step1:Identifytheproblem
YoucanuseaSoftSystemsMethodologytechnique(SSM)fromCheckland(2012)called
CATWOEwheretheproblemisexaminedfromtheperspectiveofCustomers,Actorsinthe
process,theTransformationprocess,theoverallWorldview,theprocessOwner,andEnvi-
ronmentalconstraints.

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Figure5FishboneDiagram-IdentifytheproblemMindtools.com
Step2:Listthemajorfactors
Next,identifyfactorsthatmaybepartoftheproblemsuchassystems,equipment,materi-
als,externalforces,peopleinvolvedwiththeproblem.
Figure6Step2Fishbonediagram-MajorFactors
Step3:Possiblecauses
Now,brainstormthevarietycausesoftheproblemforeachofthefactorsyouconsideredin
step2.
Figure7Step3:Possiblecauses

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Step4:Analysetheproblem
Analysisinvolvessettingupinvestigations,carryingoutonlinesurveys,andwebvideocon-
ferenceinterviews.Thesetechniquestestthecausesactuallycontributingtotheproblem
andprovideevidencetoinformaction.InthecontextoftheTransactionalWebinarDesign,
thesameanalyticalprocessestakeplaceeasilyandquicklyinashorteffectiveeventora
seriesofwebinars.
Themanagerintheexampleabovemayhaveassumedthatpeopleinthebranchoffice
were"beingdifficult".HethinksthebestapproachistoarrangeameetingwiththeBranch
Manager.Thedecisionallowshimtofullybriefheronthenewstrategy,andtalkthrough
problemsshemaybeexperiencing.
WhyTransactionalDistanceTheory?
Thefinalquestion,WHYwouldyouwantawebinarmodelthatisinformedbyMoore’s
TransactionalDistanceTheory(1997)?Steppingbackintimetothe1960stherearetwo
dominantpedagogicaltraditions.Perhapsmostofyourwebinarexperienceshavefalleninto
aBehaviouristwebinarmodel.Inthisonlinelearningevent,thewebinaraudienceistaken
throughalinear,systematicpathofinstructionbaseduponbehaviouralobjectives.Thereis
maximumTutor/Presentercontroloftheresources,timingofthecontentdelivery,media
typesusedandopportunitiesforaudienceparticipation.Knowledgeinthiswebinardesignis
aproductmetaphor.Masteryofanewskillorabilitytorecallshort-terminformationmay
bealearningoutcomelinkedtoastandardassessmentsuchasawrittenessayorpresenta-
tion.TheBehaviouristwebinarmodelfocusesondeliverablesandnottheprocess.
TheHumanisticTradition,ontheotherhand,hasitsrootsincounsellingandeducationpsy-
chology.Specialvalueisplacedinlessformal,unstructuredlearning.Thevalueofinterper-
sonal,open-endeddialogueandcreativebrainstormingfallsintothispedagogy.Thecreative
webinarspacemayproduceabottom-up,learner-generatedcontentexperiencewithper-
sonalisedlearningoutcomes.TheParticipantownershipofthelearningjourneyisakeyel-
ement.Moorewasconcernedwithdistancelearningandresponsibilityforthelearnerto
managetheirlearningfrommanualsradioorTV.Todaythesameprocessislive,activeand

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publicinthedigitalenvironmentwiththestudentsandthePresenterandFacilitatorbeing
morerelevantthanever.Theycanbecreativeplayersonastage.
ThroughtheTransactionalwebinarmodeltheparticipanthasacquiredanewskill,under-
stoodanewconceptormindmappedapathtoaninnovationordiscovery.Thenextstage
oftheprocessprovidestheopportunitytoapplythatcapability.Thewebinarorseriesof
onlineeventshasthepotentialtobringavirtualcommunityintoactionintherealworld.
KeyComponentsoftheTransactionalWebinarProfileToolkit
Ourresearchprovidesasoftwaretoolkitthatguidetheprogrammestructureandlearning
dialoguetocreateasuccessfulWebinarProfile(2020).Asetoftentransactionalfactorsare
ratedfromyourperspectiveasawebinarHost/PresenterorParticipant.Thenextfigures
provideasummaryoftheanalysis.
Figure8WebinarProfileToolkit-Structure
ValuesareaddedtotheToolkitandappearasavisualbarcharts.Theassessmentbegins
withestablishingthatthewebinarhasapre-eventresourceinductionordiscussion.Next,is
thereanintroductionoftheHostorPresenterandParticipantsprovidingcontexttothe
webinarevent?Arethestakeholdersgivenappropriateresourcesoropportunitiestocreate
theirown?Isanyformative,self-assessmentorreflectionbuiltintothewebinar?Arethe

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webinarParticipantsgiventheopportunitytoanalyse,evaluateorcreate?Attheendofthe
event,isevaluationdatacollectedandanalysed?
Figure9WebinarProfileToolkit–Dialogue
Theoverallgoalisnotjustreviewthewebinardesignandsystemsusedtomatchtheneeds
ofthestakeholders,butthequalityoflearnerautonomous,self-managedwebinarPartici-
pantsandstakeholders.
Evaluation
Evaluationshouldnotbeanafterthought.Anonlinesurveybuiltintothewebinardesign
fromthestarttoquantifyopen-endedfeedbackandprovide‘feedforward’evidenceis
needed.Eachwebinareventcanusebuilt-inpollingtoolsandexternalsystemstocapture
participantprofileinformation.Someusefuldatamayinclude:
1. Demographicse.g.geographiclocation,occupation,nativelanguage,webinartech-
nologyexpertise
2. Expectationse.g.personallearningoutcomesmatchedagainsttheintendedlearn-
ingobjectives
3. Human-ComputerInteractione.g.usabilityofthesystem

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4. Pre-During-Posteventsharingofknowledgeandopinion,recordedasascoreor
tagcloud.
Webvideorecordingsoftheeventscanprovideauto-transcriptions,textdiscussionex-
changeandwhiteboardmindmappingevidencetosupportanymodificationsproposedto
thewebinardesign.
Conclusion
Thepaperoutlinespracticalmethodsfordesigningwebinarsforlearningfromaneffective
planningprocesstoa360*designforimmersivelearningexperiencewithasimplewayto
assessparticipantperformance.AtheoreticalframeworkisprovidedbyTransactionalDis-
tanceTheory(Moore1997)adaptedtocurrentonlinedistancetechnologies.
Trainingforthemodernversionsofdistancelearningisfacilitatedbyaskingorganisersto
assess:WHATarethekeyfactorsofasuccessfulwebinar?HOWcanwebinarsbeblended
withtheinteractiveandtransactionaldesign?andWHYshouldyouchoosethetransactional
distancewebinarmodel?
Moore(1997)atthetimesuggestedthatteachersneedtrainingtoextendtheirtraditional
skillstoembracetelecommunicationsfordistancelearning.Ourpaperprovidesastructure
forthattrainingbyrequiringstakeholderstoassesstheirprofilefortechnicalandpedagogic
blending.Thespotlightonlearnerautonomyisapowerfulreminderthatend-userobjec-
tivesareincludedinplanning.ThespotlightprovidesafocustowardsHumanistcreativity
ratherthanthetraditionalinstructionaldesignBehaviouristmodelofwebinardesign.
Practicaltechniquessuchasthefishbonediagrammaintainattentiononlearningdespite
thecomplexityofonlineevents.TheTransactionalWebinarProfileToolkitgivesparticipants
feedbackguidanceinaspectsoftheprocessfromplanningsoftwaretoassessingeffective-
ness.
Aglimpseintothefutureofamovefrom2Dtechnologiestoa3Dimmersiveexperiencefor
participantssuggeststhebenefitofshiftingthebalancefromparticipantslookingintoan
eventwherelookingoutintermsofapplicationofideasintheworldoftheuser.TheSo-

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craticMethodmaybeachievableasanonlineexperienceusingthetechnology.Theresult
mightallowparticipantstoengageinhigherlevelsofthinking.
Thefutureisfastchangingandwaystoquicklycollaboratetoevaluatemethodswhichare
notplatformdependent.ThefocusonthequalityofonlinelifeinHigherEducationislikely
tobethenormnottheexception.
ThereaderisinvitedtousetheTransactionalWebinarProfileToolkit(2020)andtestthe
guidancetochoosesoftwarethatappliesMoore’sTransactionalDistanceTheoryinreal-
worldwebinarevents.Testourwebinarlearningtheoryinonlineactivityfrombasiclecture,
discussion,largescalewebinarorthe360*environment.
Pleasecontactuswithcasestudyfeedbackontheresults.Theanalysisofthecasestudyex-
amplesinformthefuturedesignsofwebinars.Theauthorspredictaparadigmshifttomore
creativewebinarsthatpromoteautonomouslearners.
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