66 ways to save the world: forms of online engagement for ...€¦ · example: crowd-investing...

1 | 66 ways to save the world

66 ways to save the world: forms of online engagement for ecosystem services and biodiversity protection

Claudia Sattler, Michaela Reutter, Achim Schaefer, Carolin Biedermann

ACES conference 2016 ǁ December 5-9, 2016 ǁ Jacksonville, FL, USA


About the project


Ago

raN

atu

ra ©

Project status

07/2015 06/2021


About this presentation

1. What is already there? 2. What do people want?

--> What could be the ‚niche‘ for agora natura?

Additional money!!!





Additional money!!!


• Methods: inventory of existing online platforms

• Aim: get ideas for the design of our platform!

• Outcome: 66+ online platforms analyzed

• Analysis: different research questions, .e.g. platform types, hosts, projects, … , types of engagement?

1. What is already there?


List of analyzed platforms (N=66)99funken.deammado.comatmosfair.debetterplace.orgbettervest.debuergerzins.decepp-invest.decharity-label.comcrowdfunding.deindiegogo.comdepi.vic.gov.au … /bushbrokerecocrowd.deeconeers.deecosystemmarketplace.comeinfachgeben.orgelefunds.de/startenvironment.nsw.gov.au/biobankingerzeugerwelt.deeuroparc-deutschland.de/marktplatz-naturenvironmentalmarkets.euforestsforthebay.landserver.orgfriendfund.comgivey.comgls-spendenportal.de

greencrowding.comgreenrocket.comgreenunite.comgreenvesting.comgreenxmoney.comgruen.net/spendinogutetat.dehelpdirect.orghelpedia.deinkubato.com/deiplantatree.orgkachingle.comklimaohnegrenzen.deleihdeinerstadtgeld.deleihdeinerumweltgeld.demarkit.com/product/registrymeinespende.atmissionmarkets.commoorfutures.demyclimate.orgnaturalcapitalcoalition.orgnaturalcapitalmarkets.orgnaturevesttnc.org

oneplanetcrowd.deonlinevolunteering.orgoppla.eupling.deregiocrowd.comrespekt.netsciencestarter.desocialfunders.orgsozialbank.de/spendenportalspendenland.despendenportal.destartnext.comtamaota.comthebaybank.orgviele-schaffen-mehr.devisionbakery.dewillamettepartnership.orgwoodland.ecosystemcredits.orgyoucan2.de

list is not exhaustive! not all platforms focus

solemnly on ES/biodiversity!


Types of platforms …

9, 14%

11, 17%

26, 39%

8, 12%

9, 14%

3, 4%

Information platforms

Donation platforms

Crowd-funding platforms

Crowd-investing platforms

Marketplaces

Other

N = 66


Example: information platform


Examples: donation platform

betterplace.org

Respekt.net


Example: crowd-funding platform


Example: crowd-investing platform


Examples: marketplaceCultural ESRegulating ES


Platforms hosted by …

22, 33%

37, 56%

3, 5%1, 1%

3, 5%

civil societyprivatepublicscience?

N = 66


44, 67%

12, 18%

10, 15%

one

two

more than two

Languages …

N = 66


Targeted user groups*…

0

10

20

30

40

50

60

Private individuals Corporations NGOs

51, 77%

30, 45%

18, 27%

*multiple categories

possible!


Projects …

31, 47%

33, 50%

2, 3%

national

international

?

N = 66

atmosfair.de spendenland.de

www.gls-spendenportal.degls-spendenportal.de


Ecosystem services addressed*…

0

5

10

15

20

25

30

Conservation(in general)

Carbon Water Biodiversity Anything (notspecified)

11, 17%

25, 38%

9, 14%

14, 21%

26, 39%

N = 66

*multiple categories

possible!


Claims and slogans …

‘Ecosystem services’? ‘Biodiversity’?


Levels of online engagement

Level 1:

ObserveUnique visit, click through, like

Level 2:

FollowRepeat visit, comment/post, Twitter follower

EndorseRegister, positive sentiment, recommend

Level 4:

EngageRetweet, repeat commenting, repost, share, use of #, @ messages

Level 3:

ContributeGive, purchase, volunteer, participate, advocate

Level 5:

Source: amended after Paine KD (2011) Measure what matters: Online tools for understanding customers, social media, engagement, and key relationships. John Wiley & Sons, Hoboken, NJ, USA.

Forms of engagement offered?


Example contribute: info/data

Project documentation

NatMap app(Participatory GIS)


Example contribute: give money

Science starter


Example contribute: purchase

‚Green‘ products Off-sets


Example contribute: volunteer


Example contribute: advocate





Additional money!!!


• Method: questionnaire at ‘week of the environment’, June 7-8, 2016, Schloss Bellevue, Berlin, Germany

• Aim: get ideas on what people want from our platform!

• Outcome: 129 filled in questionnaires

• Analysis: different research questions, e.g. knowledge of the biodiversity/ecosystem services terms, … , what would motivate people to contribute?

What do people want?


Currently involved?

89, 69%

37, 29%

3, 2%

Yes, involved

No, not involved

No response

N = 129


Your motivation* to pay (more)?

2529

13

56

19

24

29

10

5

0

5

10

15

20

25

30

35

Yes, involved

No, not involved

*figures in %, multiple answers possible!

N = 129





Additional money!!!


The ‚niche‘ for agora natura?

• Concrete projects/transparency: documentation + standards

• Regional projects: maps + filtering

• Active involvement: ‚field days‘ + monitoring + …

• Hosting: ‚GmbH‘ (limited liability company)?

• Language: first DE + later EN + …

• User groups: private + corporations (different user menues)

• ES: ‚biodiversity+‘

• Terms: use ecosystem services + biodiversity, but explain them!


Project partners Sponsors

The “AgoraNatura” project is supported by the joint funding initiative “Researchfor the Implementation of the National Biodiversity Strategy” by the BMBF andBMUB, as well as the BMUB’s „Federal program on biological diversity“ .

Claudia Sattler ǁ [email protected] ǁ +49 33432 82 439 ǁ www.agora-natura.de

Thank you!

mailto:[email protected]

http://www.agora-natura.de/

66 ways to save the world: forms of online engagement for ...€¦ · example: crowd-investing...

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