AMAZING CONTENT QUOTES FOR FOR YOUR NEXT COCKTAIL PARTY 7�

PHOTO  BY  XAVIER  FLORENSA  /  UPLOADED  ON  FLICKR  

Stacy Minero / Managing Director / Content Strategy Mindshare

NUMBER ONE RULE OF

STORYTELING:

MAKE ME CARE.

SHANE SNOW, CONTENTLY

ADAM BAIN, TWITTER

THE BEST WORK ENGAGES AND INSPIRES

AND MOVES PEOPLE

NOT JUST THE METRICS.

ROB MASTER, UNILEVER

EVEN THOUGH WE’RE LIVING IN AN INFINITELY

MORE COMPLEX… TECHNOLOGICALLY

ADVANCED TIME    

NOTHING WILL EVER REPLACE THE POWER

OF A GREAT IDEA.

ROB MASTER, UNILEVER

MOBILE IS THE ONLY THING THAT MATTERS.

AND MOBILE REQUIRES GREAT CONTENT MARKETING.

JON STEINBERG, BUZZFEED

PHOTO

 BY  KEITH  LLOYD  DAVEN

PORT  

YOU HAVE TO FOCUS ON AUDIENCE DEVELOPMENT

AS MUCH AS YOU FOCUS ON CREATING CONTENT.

ROBERT KYNCL, YOUTUBE

WE’RE CREATING CONTENT AROUND

SUB-CULTURES

NOT CONTENT THAT’S GENERIC

AND UBIQUITOUS.

RICH ANTONIELLO, COMPLEX MEDIA

WE ARE IN THE MIDST OF A GLOBAL MEDIA

TRANSFORMATION  

AS TRADITIONAL CREATION & DISTRIBUTION

MOVES TO SCALABLE, DIGITAL-FIRST PLATFORMS

ERIN McPHERSON, MAKER STUDIOS

LICENSED  VIA  GETTY  IMAGES  

SOURCES Shane Snow, Contently [@shanesnow] // BOLO Conference (2013) Adam Bain, Twitter [@adambain] // SXSW Interview with Simon Bond (2013) Rob Master, Unilever [@robj76] // “Online All-Star Marketers,”MediaPost (2011) Jon Steinberg, BuzzFeed [@jonsteinberg] // NewsCred Content Marketing Summit (2013) Robert Kyncl, YouTube [@rkyncl] // “YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t,” AllThingsD (10/7/2012) Rich Antoniello, Complex Media [@richantoniello] // Business Insider (9/13/2013) Erin McPherson, Maker Studios [@erin_mcpherson] // “Yahoo Video Head McPherson Heads for Maker Studios,” AllThingsD (11/11/2013)

Curated by Stacy Minero [@slminero}