media kit 2018 - oregonhomemagazine.comoregonhomemagazine.com/media_kits/mediakit2018.pdf ·...

13
MEDIA KIT 2018 #1 STATEWIDE SHELTER MAGAZINE

Upload: duongnhi

Post on 04-May-2018

216 views

Category:

Documents


3 download

TRANSCRIPT

MEDIA KIT 2018#1 STATEWIDE

SHELTER MAGAZINE

Oregon Home is the leading shelter magazine for Oregonians. Readers look to Oregon Home issue after issue for practical ideas and reliable information to transform their homes and create their dreams. Savvy homeowners trust Oregon Home to connect them to well-established professionals and emerging craftspeople, or steer them to the best shops, boutiques and showrooms to find what they are looking for. They know Oregon Home is the place to find their next great remodeling or decorating lead.

WE ARE HOME.Not just the structure,but the feeling of home.Comfort. Space. Style. Inspiration.

EDITORIAL CALENDAR

Winter 2017 | The Cozy IssueCabins We Envy • Guide to Oregon’s Whiskey Distilleries

• Making your Home Cozy for Winter • Winterizing Outdoor Plants • Food Feature• Bedding Round-Up • Holiday Gift Guide • Kids’ Winter DIY

Spring 2018 | Bloom TimeBloom Time • Japanese Revival • How to Stay Put (Remodel)

Central Eastside Shopping Guide • Chef at Home (Gabriel Rucker) • Hearth Essay

Summer 2018 | Pacific State of MindCapri Architecture (Dream House Feature) • Historic Remodel in Astoria

• Emily Henderson (Meet the Designer) • Astoria Nesting Field Guide• Chef at Home (Bistro Maison) • Hearth Essay

Fall 2018 | Structure & Style AwardsStructure & Style Awards • Decorating with Modern Quilts • Chef at Home • Shopping Guide

Hearth Essay

OUR READERSuse our magazineas a trusted sourcefor design, furnishing andremodeling ideas.

use Oregon Hometo keep up ondesign trends

68%of readers use our magazineto get ideas on remodeling

67%

enjoy articleson Oregon lifestyles

60%

85%

of readers use ourmagazine to get ideas ondesign and furnishings

64%use us a a source for

products and services

OUR READERSlove us for

our classic, unconventional,contemporary, local,

everything home stories.

own their own home

93%

readers keep past issues forfuture reference

3 out of 4

plan to hire a professional

55%

average household annual income

$150K

average home value

$481K

of readers save issuesfor reference

92%of readers use magazines as a

primary source forresearching products andservices for their homes

17+

years of editorialexcellence

85%

take action by visitingan advertisers website

or purchasing aproduct recommended in

Oregon Home

53K

statewide readers

90%or more readers own

their own home

DISPLAY UNTIL JUNE 19, 2017

SPRING, 2017

COLOR ISSUE

neighborHOOD DISCOVERING ST. JOHNS

tasteBUD BRUNCH, BEATS AND BOOZE

2 0 1 7

SPR ING

HOW TO BUILD A SALAD WALL | NURSERY DIY | GROW AN EDIBLE GARDEN

2 0

1 5

tiny homes ACCESSORY DWELLING UNITS multi-family oasis

FA L L

winter

the future ofhousing

DISPLAY UNTIL DEC. 5, 2016

FALL, 2016$4.99 |

modern by candymaker, jami curl

midcentury

2 0

1 6

fall

6 tips for covering your walls with art Candy and cocktail recipesModernist architect: Frank Shell

PLUS Our first ever Structure +Style Awards page 57

2 0 1 7

F AL L

DISPLAY UNTIL DEC 18, 2017

FALL 2017

TheFuture ofHousing

Trending TinyHGTV’S

Tiny LuxuryHome Tour

Oregon Home’s AnnualStructure + Style Awards

The BEST in Building,Remodeling and Design

Oregon Home’s Annual

2017Structure+ Stylewinners

Design MeetsDensity

Solutions forSmall Space Living

00_Cover_OHFA17_Final.indd 1 9/21/17 5:32 PM

75%

2 0 1 7

SUMMER

DISPLAY UNTIL OCT 2, 2017

SUMMER 2017

HERE COMES THE SUN!HERE

00_Cover_OHSU17.indd 1 6/15/17 3:03 PM

3 YEARS OF GROWTH GROWTH

140%

95%

2%

100%

56%

73%

EVENT/BULK

NEWSSTAND

WAITING ROOMS

MAILED/SUBSCRIBERS

DIGITAL EDITIONS

TOTAL

(THEN)

2015 5968

9220

6472

7444

19,522

48,626

(NOW) 2017 14,309

17,947

6,594

14,909

30,527

84,286

CARRIED AT ALL MAJOR NEWSSTANDS!

Total Audience Each Issue

89,126Newstand Retailers Statewide

494+

THE MAGAZINEWe are Oregon’s leading shelter magazine for Oregonians. Your benefits appear in both the print and digital online version.1

FOR MORE INFORMATIONContact Courtney Kutzman • 503-445-8808 • [email protected]

1X 2X 3X 4XPAGE SIZE

2 PG-SPREAD

FULL

TWO-THIRD

HALF

THIRD

SIXTH

$5,290 $4,810 $4,410 $3,845

$2,815 $2,540 $2,310 $1,990

$2,205 $2,015 $1,945 $1,615

$1,800 $1,640 $1,420 $1,300

$1,095 $1,000 $945 $800

$565 $515 $445 $410

One Buy All ChannelsOregon Home MagazineThe Plug In’s converged media package starts with Oregon Home magazine. Select your issue and ad size, then receive concurrent exposure on OregonHome.com and our Social Media channels for the three months your ad is running in print.

oregonhomemagazine.comWith Plug In you have access to site wide banner ads in all sizes, monthly guest blog posts, and event listings.

E-News, Social MediaExposure on our weeklyE-newsletter and Instagram feed.

2

1

3

Convenience and coverage in a converged media package spanning the magazine events, the website and our social touch points.

PLUG IN TO

PRICING

Your package includes access to our onlineaudience with banner ads and your contributed content.

PLUG IN TO

FOR MORE INFORMATIONContact Courtney Kutzman • 503-445-8808 • [email protected]

WEBSITE ADS

Tile Ad (site-wide) Your tile ad rotates with other participants for as long as you are in the program.

Leaderboard Banner (site-wide) Your leaderboard banner ad rotates with other participants for as long as you are in the program.

OREGONHOME.COMOregon Home produces OregonHome.com, a website designed for community conversation. The website also features contributed opinion pieces, tips and other web exclusive content.

2

ONLINE PARTICIPATION

Guest Blog Dedicated story page for your industry expert to provide thought-provoking advice and generate reader interaction.

Event Posting Dedicated story page can include logo, photos, illustrations and full text. Event story pages may include multiple back links to your website, a powerful SEO strategy which improves your Google organic search ranking.

instagram.com/OregonHome

• Likes Oregon Business will follow your business Instagram page strengthening your social network.

•Tile Ad Your big box banner ad rotates with other participants for as long as you are in the program.

• Leaderboard Banner Your leaderboard banner ad rotates with other participants for as long as you are in the program.

• Guest Blog Post Your expert guest blog post on OregonHome.com is featured and linked in one e-newsletter per month.

Stay top of mind with our daily outreach to e-news subscribersand social media audience

E-NEWS | SOCIAL MEDIAExposure on our weekly E-newsletter and Instagram feed.3

Stay top of mind with our outreachto e-news subscribers and social media audience.

PLUG IN TO

FOR MORE INFORMATIONContact Courtney Kutzman • 503-445-8808 • [email protected]

TWO-PAGE SPREADFULL PAGE 2/3 V1/3 V

1/2 H

1/3 SQUARE

1/6 V 1/6 H

PRINT ADVERTISING Please supply your ad to MEDIAmerica as a high resolution PDF (PDFX-1a format preferred). All other file types will be sent back for re-submission. Images should be CMYK and 300 dpi or better and have no spot colors. Images submitted in RGB or with spot colors will be converted. You will be notified of any major changes this causes. Ads with images under 300dpi will be sent back for re-submission.

ARTWORK SUBMISSION Ads may be submitted by email attachment or through a link to a third-party cloud-based service such as Dropbox. Please email all materials to [email protected]. If you have any questions, please contact Greta Hogenstad at [email protected] or your sales rep.

PROOFS If perfect color is a crucial component of your advertising, you must submit a SWOP-certified proof. Laser proofs do not qualify. Mediamerica can outsource a SWOP-certified proof, please contact your rep or production for current rates.

PRODUCTION CHARGES Production charges may be assessed on any ad requiring modifications and will be handled on a case-by-case basis. Mediamerica, Inc. and its suppliers will not be responsible for files that do not comply with the above specifications.

WIDTH DEPTHFULL PAGE Trim ..............................................8.375” ................. 10.875” Bleed ...........................................8.625” ................. 11.125” Non-Bleed/Live Area ........7.5”........................ 10”

2/3 PAGE ............................4.625” ................. 10”

1/2 PAGE Horizontal .................................7.5”........................ 4.875”

1/3 PAGE Vertical .......................................2.25” .................... 10” Horizontal .................................4.625” ................. 4.875”

1/6 PAGE Vertical .......................................2.25” .................... 4.875”

Horizontal .................................4.625” ................. 2.25”

TWO-PAGE SPREAD Trim ..............................................16.75” ................. 10.875” Bleed ...........................................17” ........................ 11.125” Non-Bleed ...............................16” ......................... 10”

SPECS & DIMENSIONS

LOOPING AND BLINKINGThe speed and color of content can make animation appear to blink. In extreme cases a strobing effect dangerous to people with photosensitive epilepsy might be caused. To avoid this:

● Content should not blink for more than three seconds.

● Content must not contain anything that flashes more than three times in any one-second period.

Dimensions width × heightWebsiteBig box 370 px × 300 pxLeaderboard 728 px × 90 px

E-newsE-news big box 300 px × 250 pxE-news leaderboard 728 px × 90 px

WEB ADVERTISINGVERSION AND SIZEFlash, JPG, GIF, PNG, HTML code formats accepted. Suggested size for Flash ads, 100K or smaller. For SWF Flash files, please build your clickable URL link into your file.

AD TRACKINGWe use the OpenX/Revive platform for ad serving. OpenX/Revive will record ad clicks and pageviews.

USER CONTROLAllow the user to control any audio or video in your ad, including pausing and volume muting.

FLOATING ADS-RICH MEDIAFor ads that hover over editorial content, please provide a prominent “close” button. Contact your sales representative for further guidelines, and allow seven days for rich media testing.

CONTENTAds should not resemble system dialogue boxes, error messages, etc.

Have an amazing project you want to share or a great business you want people to know about? Are you a designer wanting to show your work or looking for a unique way to market your business?

Let us tell your story. Our team of writers, photographers, and designers will work with you to create a professional, well-told story.

32

color|TRENDS

Looking for a chic way to change the feel of

your home? We asked Kristin Van Buskirk, co-

proprietor of our favorite Portland accessories shop,

Woonwinkel, and former lead color designer at Nike,

her tips for brightening up any space.

1

2

3

4

5

ASK THE EXPERTS

START WITH A NEUTRAL FOUNDATIONChoosing color in your home is like building up color in your wardrobe. Start with the biggest, easiest chunk: neutrals. In my home I use black/white contrasts in various ways to fi t our joyful, active household. Family dance parties in the living room just don’t call for taupe.

REPEAT YOUR FAVORITESDon’t be afraid to gravitate to the same colors. If you like them and they work for you, fi nd ways to repeat them, playing with shade and texture to create variation. 

GO BOLDEven if your color is more reserved in most areas of your home or wardrobe, everyone needs a great accent piece where you can get a little more daring. I have a tiny entry way that’s a deep, rich green. I probably wouldn’t surround myself with that color but it’s very satisfying as a “passing through” space. You may have to show up to your o� ce job in a dark suit, but home is where you can get your color kicks.

BE TRUE TO YOUMore than anything else, remember that your home is your personal space so you have nothing to lose by expressing yourself through color.

ASK THE EXPERTS!Often, a thoughtfully chosen accessory adds the perfect punch of color to perk up your space. Please come in to Woonwinkel with any questions and we’ll help you hone your colorful style!

5

PRODUCED BY GRETA HOGENSTAD | WOONWINKELHOME.COM

3

1

Healthy FoodStarts with aKitchen GardenText by Sophia Bennett Photography by Jason Kaplan

Shopping at farmers markets is a great way to lower your carbon footprint and get healthy food. But for convenience, savings and freshness, nothing beats a kitchen garden. “Kitchen garden” refers to any garden that provides home cooks with fresh produce. Creating such a space is possible no matter the size of your home, says Elba I. Cox, principal broker and owner of EcoPro Realty Group in Lake Oswego.

Cox isn’t a gardening expert, but she’s always grown food at home. Between that and advising nascent homeowners on how to fulfi ll their gardening dreams, she’s picked up some good tips.

Even the tiniest urban home can house plants on a windowsill or porch. “I recommend starting small,” Cox says. “Maybe just fi ve or six herbs such as oregano, mint or chives.” If an outdoor space has room for a compact bush, try rosemary or edible lavender. For ground-level homes, place containers at least 10 feet from the street to minimize exposure to pollution.

If you want more space for gardening, look for homes near community gardens. “They’re amazing for the well-being of the individual but also for the neighborhood,” Cox says. “All the neighbors and their children go in there and work. People get to know each other.”

“On the suburban side, we can get a little more creative because we have more land,” Cox reports. Ideally, a vegetable garden should have four to six hours of morning sun. When looking for convenient spots, don’t count the front yard out. If you’re worried a visible veggie garden won’t sit well with neighbors, Cox points out that a front-yard garden makes it that much easier to share bountiful crops such as zucchini or tomatoes. The site should also be close to a water source to minimize the schlepping of hoses.

May is the best time to start a kitchen garden, although an indoor garden can be set up anytime. Once an outdoor garden is established, “the most important thing is to check it for slugs two or three times a week,” Cox says. “Otherwise your plants could disappear overnight.”

For a limited time, Cox is offering one packet of free organic herb seeds to anyone who emails her and mentions this article. Send your mailing address to [email protected].

44-57_OHM_Neighborhood_EcoPro.indd 14 6/14/17 7:50 PM

YOUR ADVERTISING FEATURE INCLUDES

• Interview by our writing staff with resulting articleof which you will have final approval.

• Professional photo shoot with an OH photographer.

• Article published in print and across all digital platforms including oregonhomemagazine.com, weekly e-newsletter and our social media channels

$1,800 FOR THE FIRST PAGE - $1,000 FOR EACH ADDITIONAL PAGE

your story everywhere

FOR MORE INFORMATIONContact Courtney Kutzman • 503-445-8808 • [email protected]