7 christian nasser
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Leadership and Management in Sustainable Tourism:
Professionalising project management
Lessons learned from the management of
Euromed Heritage
By: Christiane DABDOUB-NASSER
Naples, 8-12 July 2013
Suor Orsola Benincasa University of Naples
INTRODUCTORY NOTE
WHAT IS EUROMED HERITAGE?
WHY TOURISM?
ACHIEVEMENTS
LESSONS LEARNED & RECOMMENDATIONS
PERSPECTIVES
What is EUROMED HERITAGE?
Where do we come from ?
THE BARCELONA PROCESS 1995
Alliance based on the principles of joint ownership, dialogue and co-operation.Build together an area of peace, security and shared prosperity.
WHAT WE AIMED FOR?
ENHANCING MUTUAL UNDERSTANDING AND DIALOGUE
IN THE MEDITERRANEAN REGION
ENPI, EUROPEAN NEIGHBOURHOOD POLICY
SINCE 2004
27 Members of the European Union and 9 Southern
Mediterranean states.
Who are the ACTORS?EUROPEAN UNION
+
9 COUNTRIES FROM THE MEDITERRANEAN BASIN
Algeria EgyptIsraelJordanLebanonMorocco Palestinian AuthoritySyriaTunisiaLibya
What is EUROMED HERITAGE?
Heritage: important component
Socio-economic development: a major concern
Heritage assets: economically viable
WHY TOURISM?
ACHIEVEMENTS
ACHIEVEMENTS
ACHIEVEMENTS
LESSONS LEARNED
LESSONS LEARNED …
EH has proved the value of promoting heritage through a holistic approach that puts together public, private and civil society actors
EH has shown the potentials that heritage has on economic and human development and the improvement of the quality of life; that heritage resources can be mobilised in ‘development’ schemes that cater to the public good
EH has shown that heritage rallies diverse groups and communities and is a constant during times of sweeping changes
LESSONS LEARNED …
SOME PERSPECTIVES / KEYS
Transversal approach, with various ministries/authorities (ahead and along)
Articulation with universities, specialised schools (cf EPA), education (training and research)
Public/Private partnerships (financing & management); Participation of NGOs, inhabitants, and media
Comprehensive territorial approach, incl. social and dwelling issues/dimensions
Regional & International cooperation
Mediterranean basin: privileged area for cooperation
Tourism : major factor for heritage enhancement
RECOMMENDATIONS
Awareness of values conflicts between tourism development and heritage conservation
Balance between tourism economy and heritage preservation
RECOMMENDATIONS
Promotion of domestic tourism
Need for comprehensive approachRespect for social and cultural aspects