7 hot design tips to give your “About us” page a second life

Building a powerful "About us" page (or "Meet our team," "About the company,"

etc.) is not a trivial task anymore. 

The Fact

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The truth is,

you have to change your approach towards the "About us" pages.

And these 7 techniques will help you get inspired.

#1. Minimalism of Shapes and Colors

One of the current trends,

common for the whole Web is simplicity of form and color.

#1. Minimalism of Shapes and Colors

Clean lines and simple shapes help get through the clutter and

make a good impression on users.

Studiompls

has designed their team page in a minimalistic way.

It includes big photos (of high-quality) and bio text. The page is

well-structured and looks neat.

In addition to this, they've added a banner with office pictures at the top of the page (including the

photo of the office doggy!)

If your company is only developing and you are just 2-5 people,

you can make one common picture in your

working environment. 

#2 One Common Picture

Here is a great example by Oneblis:

#2 One Common Picture

#2 One Common Picture

and Kickstarter made it animated:

Such a single picture saves you page space and displays how

united your team is.

#2 One Common Picture

Then even the most shy people in your company will feel

comfortable with their image on the page.

#3 Illustrate Your Team

For many reasons companies choose illustration and drawings instead of real

photographs.

#3 Illustrate Your Team

Here's an example from Creative Spark:

#3 Illustrate Your Team

#3 One Common Picture

Cool, isn’t it?

#3 Illustrate Your Team

Reading about people and their hobbies helps users better

understand their mindset and (which is even more important)

makes feel closer.

#3 One Common Picture #4 Add Informal Details

Greensplash has used this approach for their team page –

they've placed quite detailed bios with the

pictures of their hobbies:

#3 One Common Picture #3 Illustrate Your Team #4 Add Informal Details

A significant number of modern team pages have added

animated images to their designs.

#3 One Common Picture #5 Add Some Creative and Humorous

Animations#5 Add Some Creative and Humorous

Animations

This makes pages look a bit more humorous and signals users that you are a creative team that's

not afraid to look different.

#3 One Common Picture #5 Add Some Creative and Humorous

Animations#5 Add Some Creative and Humorous

Animations

You can animate employees' photos/avatars or even

the whole page.

Check the example by Tribal and Olainteractive :

#3 One Common Picture #5 Add Some Creative and Humorous

Animations#5 Add Some Creative and Humorous

Animations

Video is another popular format of telling your company's story.

#3 One Common Picture #6 Add a Video Presentation

Producing a video is a good way of showing people, working

environment, as well as telling about

how it all started.

#3 One Common Picture #6 Add a Video Presentation

#3 One Common Picture #5 Add Some Creative and Humorous

Animations#6 Add a Video Presentation

Ugmonk, the design company, has a very touching video, introducing their team:

http://vimeo.com/72791445

Infographics are a powerful tool to represent a huge amount of

data (sometimes pretty boring) in the eye-catching form.

#3 One Common Picture #7 Use Infographics and Data Visualization

First of all, the page will stand out and attract user's attention.

Secondly, your page may get listed by top design bloggers reviewing

infographics, which will bring good traffic links to your site.

#3 One Common Picture #7 Use Infographics and Data Visualization

Here's an outstanding example of page visualization – Wildlife.la has incorporated (!) animated

infographics to tell their story:

#3 One Common Picture #7 Use Infographics and Data Visualization

http://whois.wildlife.la/

Be creative and think out of the box, but don't overdo – always

think about site's visitors and how they will perceive the information

you publish.

#3 One Common Picture Final thoughts

Take a look at your company’s page and see how it may be changed to make a better

impression.

#3 One Common Picture Final thoughts

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