7Magical Ways to Target

E-commerce Emails

E-commerce is catching pace in the email

marketing world. With a hike in the total number

of e-commerce sites, email marketing makes for

the most effective e-commerce marketing channel

at a staggering 15.8%.

As most marketers want to bag more and more

leads and boost sales it’s extremely tricky to know

what works best. Here are 7 magical ways to

target and look out for enhancing conversions

while planning that flawless e-commerce email

marketing campaign:

1> Target Mobile Users

With the outreach happening through massive

digital platforms such as mobiles, webmail’s and

desktop; an average total of 56% emails are

opened on mobile devices. Thus, mobiles amount

up as a mammoth part of the email e-commerce

marketing world. Using this to enhance

conversions is a great way to reach your said

audience.

2> Subject Lines

Subject lines can make or break your campaign.

This tiny yet extremely crucial aspect of the email

marketing world is the first thing that the targeted

customers will see. They can also pre-decide the

deliverability ratio that will affect your email

campaign.

3> Email Personalization

Email personalization helps in brand building. It’s

noted that e-commerce emails with personalized

subject lines have comparatively 29% higher

unique open rates than non-personalized emails.

This also helps in boosting the open ad click rates.

4> Providing Incentives

The more incentives there are the more chances of

conversions. Providing incentives through emails

can help boost open, click and conversion rates.

The CTA button is also of utmost importance in

grabbing the attention and pushing towards sales.

5> Best Email Send Time

Sending messages at the best optimal time can

help generate and increase leads. Apparently,

emails sent in the first half of the day have higher

opens and clicks. Emails sent at the peak time such

as 10am have higher opens and clicks along with

evening time at 8pm before calling it a day.

6> Testing Campaigns

Testing your campaign before sending out emails

to the customer helps in giving you a flawless start,

and improving the campaign before any major

jumble. There are 5 major types of email testing:

* Offer Testing

* Preview Text Testing

* Subject Line Testing

* Landing Page Testing

* Perfect Email Send Time Testing

7> Automation

Most marketers rely on automation to send out

emails because automation allows the marketer

to personalize the email along with keeping in

touch with the customer. It’s like a bonding bridge

between the marketer and the customer to stay in

touch without missing a heartbeat. Look out for

more in the infographic.

Takeaways:

* Email marketing makes for the most effective

e-commerce marketing channel at a staggering

15.8%.

* Personalized subject lines have comparatively

29% higher unique open rates.

* 75% of consumers like it when brands personalize

emails.

* 56% emails are opened on mobile devices. Thus,

mobiles amount up as a mammoth part of the

email e-commerce marketing world.

* The more incentives there are the more chances

of conversions.

* Automation is like a bonding bridge between the

marketer and the customer.