7 marketing lessons from the als ice bucket challenge
DESCRIPTION
7 Marketing Lessons From The ALS Ice Bucket ChallengeTRANSCRIPT
![Page 1: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/1.jpg)
7 MARKETING LESSONS FROM THE ALS ICE
BUCKET CHALLENGE
![Page 2: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/2.jpg)
![Page 3: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/3.jpg)
The ALS Ice Bucket Challenge demonstrates the
power of social media to influence cause marketing on
a national scale.
![Page 4: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/4.jpg)
It was a perfect storm of social media, celebrity and grass-roots
philanthropy, producing hurricane-strength viral social
engagement during the dog days of summer.
![Page 5: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/5.jpg)
another social storm like this
![Page 6: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/6.jpg)
ALS Ice Bucket Challenge holds several important lessons for marketers trying to reverse engineer the secret of the ALS
![Page 7: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/7.jpg)
#1 Time It Right
![Page 8: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/8.jpg)
![Page 9: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/9.jpg)
#3 Mix In A Few Celebrities
![Page 10: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/10.jpg)
#4 KISS
![Page 11: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/11.jpg)
#5 Consider Street Credibility
![Page 12: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/12.jpg)
#6 Focus on the Goal
![Page 13: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/13.jpg)
#7 Reputation Matters
![Page 14: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/14.jpg)
The ALS Ice Bucket Challenge is/was just a once-in-a-lifetime event, right? Under the right conditions, the perfect social media storm can be duplicated. There are many
actionable lessons for marketing professionals looking to create the next
social media sensation.
![Page 15: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/15.jpg)
Steve Olenski is a Sr. Content Strategist at Oracle Marketing Cloud. He is a regular contributor to Forbes, Business Insider, Marketing Land, Social Media Today and many other publications. Follow him on Twitter at @steveolenski. The views here do not necessarily reflect those of the Oracle Marketing Cloud.
![Page 17: 7 Marketing Lessons From The ALS Ice Bucket Challenge](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b793d94a7959d7418b473d/html5/thumbnails/17.jpg)
Image Sources:
http://timedotcom.files.wordpress.com/ http://dontblamethekids.com/ http://blog.dolanprinting.com/ http://hdimages.mobi/ http://itu.edu/ http://ioimprov.com/ http://dawnoncall.com/ http://mxssolutions.com/