Seven proven StrategieS to grow your buSineSSBy Jordan Stevens

Content

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Use Traditional Advertising Mediums . . . . . . . . . . . . . . . . . . . . . . . .4

Use the Right Music in Your Stores . . . . . . . . . . . . . . . . . . . . . . . . . .5

Pick a Voice to Represent Your Company . . . . . . . . . . . . . . . . . . . . .6

Move to the Beat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Have a Professional Phone Message . . . . . . . . . . . . . . . . . . . . . . . .8

Know Your Target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Own It! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Get on with it already . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

About The Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

About TreBrand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

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3SeVen PROVen STRATeGIeS TO GROw YOUR BUSIneSS

Hello fellow business leader,

It’s a simple fact, “If you’re not growing, you’re dying”.

In today’s reality your organization is most likely struggling with this, but as a business leader it’s your duty to ensure your company is growing . The aim of this guide is to help you through these challenging times and create an everlasting business .

Many of the strategies provided in this ebook are easy to implement while others will take more time and effort to implement . In the end, you will be rewarded with a prosperous business that can succeed in any environment .

Use the proven ideas provided in this guide today and in the future to experience the excitement of running a growing and profitable business .

Happy Listening, Jordan Stevens, Chief noisemaker at TreBrand

4Seven Proven StrategieS to grow Your BuSineSS

Have you ever received mail from Google? I have and if you’re a business owner I’m sure you have too. But, why on Earth would the Internet giant send you a direct mail piece?

because it works!

Many experts will tell you that traditional media is dead . Don’t worry it’s not . It is however changing, and for many people change is scary .

The first thing you need to do is know your audience (I’ll discuss this again a little later) . who are they? what do they do? Do they read certain magazines or newspapers? How do they get around town? By knowing the answers to these questions, you’ll be able to start planning your message and the media that will compel your audience to you .

1. use traditional advertising Mediums

5Seven Proven StrategieS to grow Your BuSineSS

Creating the right atmosphere in your store or restaurant is vital to your success but there’s more to it than you think.

Certain types of music can command a higher price . This can also have the opposite effect if you desire . For example, if your business model is based on high volume rather than high margins and therefore turnover is more important, the music should reflect that .

Choosing the right style of music can help you achieve the right dynamic in your space and increase profits – choose wisely!

2. use the right Music in your Stores

6Seven Proven StrategieS to grow Your BuSineSS

Studies have shown that proper voice fit can increase advertising message recall. By increasing the message recall you can either reduce your ad spending or bask in the pools of money you’ll be creating.

The reason this happens is because the voice of your company is a compelling reason for people to remember you . You’ll hear it on the radio, in TV ads and on your phone systems, but if you use different people in each place you’ll gain nothing . Some companies such as Audi go as far as auditioning voice actors for individual voice mail messages .

The main criterion for selecting a voice is to pick a voice that is congruent with your target audience . So, if you’re looking to target a young male audience then the voice of the company should be a young male . when choosing a voice you’ll also want to think about your brand characteristics . A fun and quirky brand will want a different voice then, say, a bank .

3. pick a voice to represent your Company

pick a voice that is congruent with your target audience... you’ll also want to think about your brand characteristics.

7Seven Proven StrategieS to grow Your BuSineSS

For the first 9 months of our lives all of us have been learning to be a drummer through our mother’s heartbeats. This has made us really good at detecting steady beats and changes in tempo. For businesses this can be powerful stuff.

For instance, people tend to move at the speed at which music or speech is being played . This means we can influence people’s behaviours by changing the tempo at which music or speech is being played .

For restaurants you can impact table turnovers through the use of music tempo . As a manufacturer you can increase worker productivity . Or as a service business you can change wait time perceptions .

All of this leads to improvements in your bottom line, which will allow you to allocate newly found resources into other critical areas of your business or put it right back into additional marketing .

4. Move to the beat

people tend to move at the speed at which music or speech is being played.

8Seven Proven StrategieS to grow Your BuSineSS

Many companies use “Sally” from marketing to do their phone message recording. I like “Sally”, but this is a mistake. A professional voice actor will make your business sound more professional and it will command attention.

Once you have the attention of your audience it’s much easier to communicate with them . This opens up an opportunity to sell or inform waiting customers and prospects . In fact, 20% of callers will purchase something because of what they heard on the phone .

Just remember rule #3 – choose the right voice . You’ll be able to leap frog many other businesses that don’t understand the power of sound .

5. Have a professional phone Message 20%

of callers will purchase something because of what they heard on the phone.

9Seven Proven StrategieS to grow Your BuSineSS

This one goes without saying but you can’t expect to grow your business if you don’t know whom your target audience is. This is particularly true in selecting music to represent your company.

Congruency plays a role in how much your target audience will be influenced by the music you are playing . However, if you do the opposite of what people expect it will trigger their fight or flight mechanisms = not good for sales!

One thing to note, as we grow older we tend to like softer music . In many retail environments this can be used as a deterrent to keep certain demographics out of stores . Some municipalities have also used this practice as a way to keep loitering to a minimum in troubled areas .

6. Know your target

10Seven Proven StrategieS to grow Your BuSineSS

Now that you’ve spent all this time finding the right music and voices for your business it’s important that your start building an identity using your new sound. Doing this is all about consistency and making sure you remain different than everyone else.

To ensure you remain different you need to own the music and sounds you produce . Yes, you’ll need to make an investment, but that’s the point – we’re building an audio brand!

You may also want to consider trademarking your sound . In Canada you can do this for your audio logo and other signature sounds . Other parts of the globe will have different rules so we suggest talking with your legal counsel .

bottom line, take care of your sound and it will take care of you.

7. own it!

11Seven Proven StrategieS to grow Your BuSineSS

Well, that’s it. Seven proven strategies that will help you grow your business, create a stronger brand and increase customer loyalty.

Yes, some of these ideas may seem like a little thing, but small improvements in your business can make huge payouts in the end . These strategies really are simple to follow and they won’t take long for you to see results . Get started on them right now and let me know how they work for you .

Questions?

Get in touch with Jordan:

email: jordan@trebrand .com Follow us on Twitter: @trebrand Direct line: 877 .787 .8803 Visit us on the web: www .trebrand .com

get on with it already

12Seven Proven StrategieS to grow Your BuSineSS

about the authorAlmost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring business leaders to listen to the world around them . As an audio brand consultant and chief noisemaker of TreBrand, he plays a pivotal role in helping brands achieve peak performance . Jordan continues to set the standard by working expressively with all of his clients whether it is in the recording studio, on the film scoring stage or at the awards .

13Seven Proven StrategieS to grow Your BuSineSS

what we Do

we help your business use music and sound in a way that makes your brand more identifiable to your target audience . This in turn helps attract more customers, reduce advertising costs and retain insanely loyal customers . For our advertising and marketing agency clients we’ll help you reduce costs and become more efficient when it comes time to produce an ad for your client .

we do all of the above through the following services, but when packaged together as a complete strategy you’ll gain the most from your investment .

Services we offer

Advertising Music Music Licensing

Audio Brand Consulting On Hold Marketing

Audio Logo Production Music

about trebrand

14Seven Proven StrategieS to grow Your BuSineSS