7 reasons google+ matters to your social media & recruitment
Post on 18-Oct-2014
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Katrina Collier's presentation http://www.winningimpression.com/blog/speaking-engagements/ to the Recruitment Society event, Social Media What's New For 2014 http://www.recsoc.org/event/social-media-whats-new-for-2014/TRANSCRIPT
7 Reasons Matters To Your Social Media & Recruitment
Source: Global Web Index
It’s growingfast!
Google+ now has 359m active
monthly users
• It’s a connected service
• Android activation is increasing user numbers
Source: http://janrain.com
Who are you looking for?
Easy to search & contact
Add people to Circles, creating new ones as you go.
People in your Circles can see the information you share to that Circle.
If they add you back, your updates will appear in their feed.
Create a status update, remove ‘Your Circles’ and use + to add the name of the user you’d like to send a private message to.
Selecting a specific Circle will mean the people in that circle can see your update, if they look.
Keeping the circle under 100 members will allow you to send an email – use courteously.
Great Communiti
esMany Google+ users don’t complete their profiles so look for candidates in Communities.
Transparent, spam & advert
free
Hangouts for
interviews
Private & free video conferencing, up to 9 participants.
Hangouts On Air
Free, public video meetings, up to 10 participants.
Valuable content
Hangouts on air are published on YouTube creating free & valuable content. For SEO, ensure your YouTube channel is connected to your company pages.
Company Pages
Claim your Google+ company pages and get reviewed.
Recommended reading: searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local
This is what appears in Google search results.
Click for reviews.
Bufferapp works for company pages
Bufferapp.com is a scheduling tool so you can space out your updates.
Personal Profiles
& Authorship
Create a personal profile and inject your personality with your cover photo and details.
Add your information, link back to your website & services and other profiles.
+1s are like ‘likes’ on Facebook. Add them to your profile so people can see your interests & expertise.
Make sure to add a +1 button to your website’s pages and blog posts.
Do ShareTo schedule
updates to personal
profiles.
Authorship & Author Rank
Build rank & trust based on the content that you write on the web.
Recommended reading plus.google.com/authorship
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711Twitter: twitter.com/WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/u/0/
107369558531297280036
Thank you!