7 reasons google+ matters to your social media & recruitment

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7 Reasons Matters To Your Social Media & Recruitment

Post on 18-Oct-2014

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Katrina Collier's presentation http://www.winningimpression.com/blog/speaking-engagements/ to the Recruitment Society event, Social Media What's New For 2014 http://www.recsoc.org/event/social-media-whats-new-for-2014/

TRANSCRIPT

Page 1: 7 Reasons Google+ Matters To Your Social Media & Recruitment

7 Reasons Matters To Your Social Media & Recruitment

Page 2: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Source: Global Web Index

It’s growingfast!

Google+ now has 359m active

monthly users

• It’s a connected service

• Android activation is increasing user numbers

Page 3: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Source: http://janrain.com

Who are you looking for?

Page 4: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Easy to search & contact

Add people to Circles, creating new ones as you go.

People in your Circles can see the information you share to that Circle.

If they add you back, your updates will appear in their feed.

Page 5: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Create a status update, remove ‘Your Circles’ and use + to add the name of the user you’d like to send a private message to.

Selecting a specific Circle will mean the people in that circle can see your update, if they look.

Keeping the circle under 100 members will allow you to send an email – use courteously.

Page 6: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Great Communiti

esMany Google+ users don’t complete their profiles so look for candidates in Communities.

Page 7: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Transparent, spam & advert

free

Page 8: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Hangouts for

interviews

Private & free video conferencing, up to 9 participants.

Page 9: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Hangouts On Air

Free, public video meetings, up to 10 participants.

Page 10: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Valuable content

Hangouts on air are published on YouTube creating free & valuable content. For SEO, ensure your YouTube channel is connected to your company pages.

Page 12: 7 Reasons Google+ Matters To Your Social Media & Recruitment

This is what appears in Google search results.

Click for reviews.

Page 13: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Bufferapp works for company pages

Bufferapp.com is a scheduling tool so you can space out your updates.

Page 14: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Personal Profiles

& Authorship

Create a personal profile and inject your personality with your cover photo and details.

Page 15: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Add your information, link back to your website & services and other profiles.

Page 16: 7 Reasons Google+ Matters To Your Social Media & Recruitment

+1s are like ‘likes’ on Facebook. Add them to your profile so people can see your interests & expertise.

Make sure to add a +1 button to your website’s pages and blog posts.

Page 17: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Do ShareTo schedule

updates to personal

profiles.

Authorship & Author Rank

Build rank & trust based on the content that you write on the web.

Recommended reading plus.google.com/authorship

Page 18: 7 Reasons Google+ Matters To Your Social Media & Recruitment

Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search

WinningImpression.com +44 7917 880 711Twitter: twitter.com/WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/u/0/

107369558531297280036

Thank you!