7 reasons why an integrated marketing platform makes sense
DESCRIPTION
An Integrated Marketing Platform provides business owners & marketers a great way to launch and run cost-effective marketing campaigns across various digital channels. This slide deck will provide great insight into why exactly an Integrated Marketing Platform provides real value to small & medium businesses in today's social media dominated environmentTRANSCRIPT
7 Reasons why an Integrated Marketing Platform makes sense
Copyright: Canvass 2013-2016
◦Create, launch and manage multiple marketing campaigns from a single dashboard
◦Track the performance of all these marketing campaigns
Copyright: Canvass 2013-2016
An Integrated Marketing Platform is a web-based platform that helps a business owner/marketer
The case for an Integrated Marketing Platform
Copyright: Canvass 2013-2016
1. Maximize value from your current and new customers
Existing Loyal
Customer
Run Marketing campaigns
Increase Brand Engagement
Up-sell to Loyal
Customers
Get new customers from
Referrals
Run Marketing campaigns on:
Website
Social Media
SMS
& more
Copyright: Canvass 2013-2016
2. Manage all your customers at one place
Copyright: Canvass 2013-2016
Source: rezdy
78% Marketers cite a lack of trust in
customer data which prevents them from leveraging personalization, customer segmentation, and customer profiling.
Chief Causes: 1. Customer duplication 2. Tracking customers responses 3. Cannot manage lists across so many tools
Source: AberdeenCopyright: Canvass 2013-2016
Handling customer lists across various platforms can be a nightmare, keeping track of who had what communication with which customer, etc.
By managing lists at one place, a business owner can resolve control, co-ordination & communication problems significantly
Copyright: Canvass 2013-2016
3. Secure your brand reputation
Copyright: Canvass 2013-2016
Managing multiple campaigns and entire web presence from a single platform greatly increases 1. Efficiency in managing your online reputation 2. Effectiveness 3. Makes the entire process scalable & fun
4. Measure your marketing outcome
68% marketers consider the ability to track where leads have come from an important aspect of the lead generation process
Source: Chief Marketer
Copyright: Canvass 2013-2016
68% marketers consider the ability to track where leads have come from an important aspect of the lead generation process
An Integrated Marketing Platform makes it easy for you to analyze which marketing channels work and which do not
Source: Chief Marketer
4. Measure your marketing outcome
Copyright: Canvass 2013-2016
Integrated Marketing platform provides a multi-perspective visibility into your marketing effectiveness
Copyright: Canvass 2013-2016
Source: Emjay Mobile
5. Reduce your Cognitive Stress
Copyright: Canvass 2013-2016
Learn to use a single platform and reuse that learning for launching multiple marketing campaigns
An easy to use, web based marketing platform generally does not need any IT requirements and is very quick to get started
Time saved is Money earned!
Copyright: Canvass 2013-2016
Source: inc.com
6. Shrink your Marketing costs
Copyright: Canvass 2013-2016
An Integrated Marketing Platform is typically easy to use and reduces the need to have marketing and IT experts on your team
The quick ability to track performance of campaigns significantly increases your ROI
7. Leverage Marketing expertise & latest trends
Copyright: Canvass 2013-2016
Experiment with various types of marketing campaigns without any incremental cost
Benefit from the expertise provided by intelligent automated notifications from the platform
An Integrated Marketing Platform will help you acquire new customers quickly and retain existing customers easily!
Copyright: Canvass 2013-2016
Copyright: Canvass 2013-2016
Ankur NanduCOO, Canvass [email protected]://www.linkedin.com/in/ankurnanduCanvass All-in-one Marketing Software
Are you a business owner or marketer who wants to grow business? Contact us today