7 Steps To Using Social Media Marketing

HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT@wvrknight

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook store

GroupBuy & Flash sale

Refer a friend

Social integration

Mobile platform

Affiliate network

“The same product costs on average three times the cost to produce”

- Tony from www.Komodo.co.uk

Why is Social Media Important for Internet Retailing?

Social Media is about the importance of customers.

It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.

You get honest feedback to build solutions that better meet the customers needs.

Understand the wants and needs of the customer, let them tell you.

THE BIG NEWS

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we TWEET matters and what we SHARE matters

& &

So why are people really on Social Networks?

23% of Twitter users follow businesses to find special promotions or sales

35% of people are more likely to buy liked items

25% of customers connect with brands on Facebook to receive discounts

22 million people have been driven to make a purchase based on a Facebook recommendation

Shoppers trust recommendations 3x more than online ads

36% will not buy without a discount of some kind

Four Step Process

Measurement

LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls

Tactics

More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise

Four step process for Social Media Selection

Business Goals

Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback

Tools

Blog – Content is KingTwitterYouTubeFacebook Fan PageLinkedInCommunityStumbleuponWebsite

If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,

PR and Marketing activities are KEY

STEP 1

Brand ContinuitySTEP 2

Find Your Target Audience

STEP 3

LEAD StrategyListenRSS Feeds

# Hastags

LinkedIn Advance Search

Twitter

Who To Follow

FacebookYourOpenBook.org

BlogsWebsitesTwitterGoogle.newsCragslistWikipedia

STEP 4

Experiment Hootsuite

Social Automation

LEAD Strategy

SEO

Bit.ly

STEP 5

Apply LEAD Strategy

Share: Article, link information that aligns with what you are trying to achieve

Advice: As an expert you should offer advice

Engage: Industry. Follow them, re-tweet their posts or events and engage in conversations

Have fun: Be funny - send links to relevant funny articles

Special Offer: Send information about a special offer, promotion, event

Start 3 - 5 tweets a day - Scheduled using Hootsuite

1 Post a dayPictures: 3 Images at a time

Video: Link to a video you have placed on YouTube

Press Release: Take a picture and load or link to online article

Add Value: Talk around the business and add value to your audience

Competitions: Run a competition

Poll: Find out what your customer want

STEP 6

Social Media Analytics

Develop LEAD StrategySTEP 7

Measuring Social Media Effectiveness & Engagement

All Media Must Be Digital

To build brand advocates and engage ...It must be mobile.

It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks

It must be easy to access Slidshare (Powerpoint), Sribd (PDF) YouTube (Video)

It must do more than simply being a digital version of the traditional message

It must be able to make itself more shareable, findable and social

Where there is value, there are consumers willing to share it.

Case StudyFive days after posting the videos on their specially designed website,

Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.”

150 Million upload the videos and shared.

In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The

dust of each of these products fetched $800 and $901 respectively

United Breaks Guitar4 Million People

Cost The Airline $180 Million?

Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars

UNDERSTAND AND USE IT ...OR

Warren Knightwww.warrenknight.co.uk

Warren Knighte: warren@warrenknight.co.ukt: @wvrknight

Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople

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