7 Simple Ways to Build Your Email List

A strong and engaged subscriber list is essential for effective email marketing. Whether you’re familiar with email as a marketing channel or are just starting out,

here are seven ways to start adding high-quality email addresses to your list today:

01. Put Your Email Sign-Up at the Top of Your Website

Studies show that a subscribe box in or just below the top section will perform better than one located in the footer.

02. Offer Special Discounts to Subscribers

Provide a coupon code upon sign-up, and let customers know that you frequently email exclusive deals to your subscribers.

03. Describe Your EmailsTell customers that your newsletter will include valuable information, such as tips and industry news and how often they can expect to hear from you.

04. Incorporate Email Sign-Upinto Other Forms

Allow customers to opt in to your email newsletter when they make a purchase or register for an event.

Include a button at the bottom of your email message that lets the subscriber forward the email to a friend or colleague. Word-of-mouth is a powerful way to grow your list.

05. Let Subscribers Share Your Email

06. Offer a Freebie

To incentivize customers (current and potential) to subscribe to your email newsletter, offer something of value for free, such as an e-book or exclusive report.

07. Promote Your Newsletter Through Social Media

Install Facebook’s email sign-up form on your Facebook page and tweet out a link to your subscribe form on Twitter. These simple steps will grow your list with users who are already interested in your product or service.

Advice InspirationActionNot sure where to start?

Choose to implement one of

the simpler tips, such as

promoting your newsletter

through social media or letting

subscribers share your emails.

Create a newsletter that

subscribers look forward to

receiving. You’ve worked

hard to grow your email list,

so don’t give subscribers

a reason to unsubscribe

by bombarding them with

unnecessary emails.

“Getting an audience is hard.

Sustaining an audience

is hard. It demands a

consistency of thought, of

purpose and of action over a

long period of time.”

— Bruce Springsteen, singer-

songwriter