7 small business and entrepreneurship · 2014-09-30 · 7 small business and entrepreneurship: ......
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7 Small Business and Entrepreneurship: Economic Rocket Fuel
Explain the key reasons to launch a small
business
Describe the typical entrepreneurial mindset and
characteristics
Discuss funding options for small business
Analyze the opportunities and threats that small
businesses face
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7-4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7 Small Business and Entrepreneurship: Economic Rocket Fuel
Discuss ways to become a new business owner
and tools to facilitate success
Explain the size, scope, and economic
contributions of small business
3
7-5
7-6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Reasons People Start their Own Business
■ Greater financial success
Entrepreneurs: Risk their time, money, and
other resources to start and manage a
business
■ Independence
■ Flexibility
■ Challenge
■ Survival
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Entrepreneurial Mindset
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Aim to change the world through blockbuster goods or services
Deliver the best ideas, changing the economic and social landscape
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Entrepreneurial Characteristics
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■ Vision: Bringing out new ideas and
solutions
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Entrepreneurial Characteristics
• Internal locus of control: Deep-seated sense that the
individual is personally responsible for what happens
in his or her life
• External locus of control: Deep-seated sense that
others are responsible for what happens one’s life
Self-reliance
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Entrepreneurial Characteristics
•Putting in extra hours and days
Energy
•Ability to achieve and act boldly
Confidence
•Turning uncertainty into an advantage
Tolerance of uncertainty
•Viewing failure as a chance to learn
Tolerance of failure
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Reality TV Video Slide
9©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
www.cengage.com/introbusiness/book_content/9781285187822_kelly/vid
eos/07startupjunkies.html
© iStockphoto.com / DNY59
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
■ Ron Wiener, founder and CEO of Earth Class Mail, is a serial entrepreneur. He founded and sold four other businesses before founding Earth Class mail. What do you think has motivated him to do this?
■ What key entrepreneurial characteristics aptly describe Ron Wiener?
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Web-link: The Blackstone Entrepreneurship Initiative
■ The Blackstone entrepreneurship
initiative has identified, created, and
replicated four distinct program models
with the greatest potential to create high-
growth businesses and industries most
known to ignite job growth.
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http://web1.blackstone.com/citizenship/the-blackstone-charitable-
foundation/entrepreneurship-initiative
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Funding Options for Small Businesses
■ Personal resources
Family or friends
Credit cards
■ Loans
Commercial loans
U.S. Small Business
Administration (SBA)
Peer-to-peer
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Funding Options for Small Businesses
■ Angel investors: Invest in start-ups with
high growth potential in exchange of
share in ownership
■ Venture capital firms: Invest in start-up
businesses with high growth potential in
exchange for a share of ownership
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Web-link: New York Angels
■ One of the longest running active angel
groups in New York City, The New York
Angels typically invest $100,000-
$1,000,000 in seed/early stage
companies, and syndicate deals
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http://newyorkangels.com/aboutus.html
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Exhibit 7.2 - New Business Survival Rates
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Opportunities for Small Businesses
■ Gain profitable market niches
Market niche: Small segment of a market
with fewer competitors than the market as a
whole
■ Personal customer service
■ Lower overhead costs
■ New opportunities fueled by the Internet
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Threats for Small Businesses
■ High risk of failure
■ Lack of knowledge and experience
■ Insufficient funds
■ Bigger regulatory burden
■ Higher health insurance costs
17
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Exhibit 7.4 - Pros and Cons of Starting a Business from
Scratch versus Buying an Established Business
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Becoming an Entrepreneur
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• Learn about industry and make contacts
Gain experience
• People who have succeeded or failed provide deep insight
Learn about others
• Provides information on industry-specific statistics, general trends, and
updates on small business regulations
Access Small Business Administration (SBA) resources
• Business plan: Describes a business concept, outlines core business
objectives, and details strategies and timelines for achieving them
• Helps maintain focus and critical for obtaining outside funding
Develop a business plan
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Small Business Administration (SBA)
■ Agency of the federal government that
maintains and strengthens the nation’s
economy
Counsels, assists, and protects the interests
of small businesses
■ Affiliates
Small Business Development Centers
(SBDCs): Provide comprehensive
management assistance to small businesses
20
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Small Business Administration (SBA)
SCORE (Service Corps of Retired Executives):
Provides free, comprehensive counseling for
small business owners from qualified
volunteers
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Core Questions for a Business Plan
■ What service or product does the
business provide, and what needs does
it fill?
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©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Core Questions for a Business Plan
■ Who are the potential customers for the
product or service, and why will they
purchase it from you?
■ How will the potential customers be
reached?
■ Where will the funding to start your
business be obtained?
■ When can profitability be achieved?
23
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Components of a Business Plan
Executive summary
Description of business
Marketing
Competition
Operating procedures
Personnel
Complete financial data and plan, including sources of start-up money
Appendix
24
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Small Businesses: Characteristics & Impact
■ Small businesses play a vital role in the
U.S. economy
■ Contribution to the economy
Create new jobs
Fuel innovation
Vitalize inner cities
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Exhibit 7.5 - Early Phase Entrepreneurship Rates
2012
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Factors Contributing to Difference in
Entrepreneurship Rates
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• Low-income countries have high overall level of
entrepreneurship
Per capita income
• Rates are significantly lower in countries that provide:
• High level of employment protection
• Strong unemployment insurance
Opportunity cost
• Extensive, complex regulations hinder entrepreneurship
by raising barriers
Cultural/political environment
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.28
Explain the key reasons to launch a small
business
Describe the typical entrepreneurial mindset and
characteristics
Discuss funding options for small business
Analyze the opportunities and threats that small
businesses face
7-1
7-2
7-3
7-4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.29
Discuss ways to become a new business owner
and tools to facilitate success
Explain the size, scope, and economic
contributions of small business
7-5
7-6