7 social media tools nonprofits can use monday morning #14ntc digital

@wendymarinaccio @donordigital #14NTCdigital

Tech Tool Tip #1:

Social Media Code Generator

Automatically creates the code you need for social sharing Facebook Twitter Pinterest Email share

All you need is the content: Link Copy Photo (URL)

www.donordigital.com/socialshare


Tech Tool #2:

Facebook Comments Plugin

Allows people to comment on your site content

Individuals can determine whether to concurrently post to Facebook

Includes moderation abilities Provides social relevance tracking Only takes a few minutes to set up


Facebook Plugin How-To1. Become a Facebook Developer if you haven’t already at https://developers.facebook.com Register as a Developer—it’s fast and easy:

2. Go to this page to get your code snippetshttps://developers.facebook.com/docs/plugins/comments/

3. Put two snippets on your site

https://developers.facebook.com/

https://developers.facebook.com/

https://developers.facebook.com/docs/plugins/comments/





Tech Tool #3:

Qwaya (www.qwaya.com) Third-party tool for managing Facebook ad

campaigns Conduct rounds of testing in order to maximize

ROI Test:

Type of campaign (Like campaign, drive to donation, drive to Facebook app, etc.)

Image Copy Audience

Use Qwaya to determine overlap between email list and Facebook Fans

http://www.qwaya.com/


Tech Tool #3:

Determine your FB Fan overlap

Import your email house file into a group in Qwaya

Add your organization’s page as a filter

Qwaya will display the number who currently Like your page.


Tech Tool #4:

Facebook Custom Audiences

Create special audiences in Facebook using your email list in order to target Facebook ads

Benefits of Custom Audiences: Integrate your fundraising campaigns with

corresponding asks in email and Facebook Ads Direct ads to specific audiences Direct ads away from specific audiences Learn the overlap between your email list &

Facebook users Now called a “Data File Custom Audience” Matches on email address only


Tech Tool #5:

Social Media Remarketing

Add a pixel to your website footer or donation form confirmation page

Serve Facebook ads to certain types of site visitors

People who have visited your website (or mobile app)

Facebook: New Website Custom Audiences feature (under

Audiences) Third party vendors including Adroll (www.adroll.com)

Twitter: Adroll is currently piloting Twitter remarketing

http://www.adroll.com/


Tracking Pixel for Remarketing


Remarketing Ads & Reports


Tech Tool #6:

Tricking out TeamRaiser Use a P2P tool for a one-off campaign Provides the features of that tool without

needing a developer to build something custom: Dynamic thermometer Donor scroll High-roller scroll Campaign title Campaign goal Campaign description/content (can change

throughout the day) Image Social blog (use the Facebook Comments plugin!)


#GivingTuesday Campaign


Tech Tool #7:

Shop your website for a FB app

Use an email capture opportunity you’ve already made for your website to create a Facebook app

YOU can do it yourself! (Really!) Check out Donordigital’s

handy how-to on our blog www.donordigital.com/blog

http://www.donordigital.com/blog


You can easily turn these into an app


Facebook apps


We love this stuff! Get in touch anytime.

Please reach out to any of us at Donordigital. We’d love to hear from you & share tips and ideas.

Wendy Marinaccio [email protected](510) 473-0366Twitter: @wendymarinaccio

www.donordigital.com/blogwww.donordigital.com/socialshareTwitter: @donordigital

http://www.donordigital.com/blog

http://www.donordigital.com/socialshare

7 social media tools nonprofits can use monday morning #14ntc digital

Marketing