IDEAS YOU CAN USE MON MORN

Dial Up Your Digital Marketing

3/15/14 #14NTC | @ch3ryl

CHERYL // CONTEE

 Affiliate of Harvard's Berkman Center for Internet & Society

 The Root 100 list of established and emerging Black leaders

 Huffington Post Top 27 Female Founders in Tech to Follow on Twitter in 2011.

 Fast Company 2010 Most Influential Women in Tech

3/15/14 #14NTC | @ch3ryl

ABOUT US // CLIENTS

3/15/14 #14NTC | @ch3ryl

FACEBOOK FRAUD & FLUX

3/15/14 #14NTC | @ch3ryl

ACTION PLAN

  Reach   Cultivate   Convert   Capture (Data)

3/15/14 Website Redesign

STOP: COUNTING LIKES START: TRACKING ENGAGEMENT

•  Facebook ad-driven likes = Fake? •  FB Insights and Ads offer more data •  DO: Follow Algorithm changes •  TREND: Data-driven behavioral targeting

3/15/14 #14NTC | @ch3ryl

Big Data Targeting for Social Impact

"It opens up a new realm of possibilities for online advocacy. �It's definitely a tool I'd recommend. It's changing the �

way that we do online advocacy.”

David Norton, Advocacy Manager, SEIU in TechPresident article

“HACK” FACEBOOK

3/15/14 #14NTC | @ch3ryl

CROWDTANGLE – Reveal Top Performing Content

3/15/14 #14NTC | @ch3ryl

ActionSprout – Embed Actions in FB & Connect to CRM

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MEME-JACK

3/15/14 #14NTC | @ch3ryl

TAP THE MICRO-ZEITGEIST

3/15/14 #14NTC | @ch3ryl

Knod.es – Leverage 6 Degrees of Social Graph

3/15/14 #14NTC | @ch3ryl

STOP INTEGRATING YOUR CRM

3/15/14 #14NTC | @ch3ryl

3/15/14 #14NTC | @ch3ryl

Salesforce Foundation: Twitter + CRM = !

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3/15/14 #14NTC | @ch3ryl

TELL A STORY

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The Other White Meat: FB’s Instagram

3/15/14 #14NTC | @ch3ryl

3/15/14

!

3/15/14 Website Redesign

WHY IT MATTERS // CHANGE THE WORLD

“I started out with a dream to make a star in a jar,

and I ended up … making things that I think can

change the world.” — Taylor Wilson (teenage nuclear scientist)

3/15/14 #14NTC | @ch3ryl

cheryl@fissionstragy.com

cheryl@attentive.ly

@ch3ryl

3/15/14 #14NTC | @ch3ryl